Reverie Expands U.S. Productions With New VP At The Helm

Building on its push to increase its domestic production, Reverie will introduce at upcoming Las Vegas Market an expanded lineup of power adjustable bases made in the U.S. Seven top-selling Reverie bases will be designed, engineered and made domestically.

Reverie; Michael WestermanReverie has named Michael Westerman as vice president of operations, a new position for the company. Westerman, an experienced supply chain executive, will drive the company’s domestic initiative.

Prior to joining Reverie, Westerman was with Deloitte Consulting in the firm’s manufacturing and supply chain practice where he had worked for seven years. During his tenure at Deloitte, he focused on turnarounds, operations improvements and supply chain optimization in several industries.

“Made in America is a winning proposition for everybody – the consumer, our retail partners, our employees and us,” said Martin Rawls-Meehan, president and CEO of Reverie. “There truly is no place like home, and we’re proud that we are making so many Reverie bases in the U.S.A. With Michael, we are better understanding nearly limitless benefits of domestic production and we are excited to add one more component to our growing domestic program that will give our retail partners the meticulous Reverie quality they expect in an all-American product.”

The quick-delivery program will increase Reverie’s flexibility and responsiveness to its customers, while eliminating the need for retailers to tie up cash in stocked inventory. Balanced inventory forecasting and limited supply chain disruptions are key aspects of the domestic move. Seven of Reverie’s top-selling adjustable bases will be made domestically.

The strategic move is in sync with the company’s new consumer-centric initiative Sleep is the New that includes Frontier as one of its four tenets. The frontier hinges the company’s move into domestic production.

“Americans are witnessing a culture shift, and people are increasingly coming around to the idea that Reverie pioneered a decade ago – that sleep is as important to health as diet and exercise,” Rawls-Meehan said. “This new line of thinking has led to new opportunities in the U.S. market, and we’re ready to stake our claim with American jobs.”

In his new position, Westerman reports to Leo Vera, chief operating officer. Westerman graduated from Bowdoin College with a bachelor’s degree and earned his MBA from the University of Michigan, and he currently lives in the Metro Detroit area with his wife.

To celebrate the domestic program, Reverie will host a Progressive Happy Hour with Oddello between their two showrooms during the Las Vegas Market. Specialty drinks will be served at both the Reverie showroom and down the hall at Oddello’s showroom during the happy hour set for Monday, July 31 at 3 p.m. To RSVP, please visit the company's Sleep is the New online booking site.

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About Reverie: Reverie is a leading manufacturer of innovative adjustable beds, mattresses and pillows to the trade and direct to consumers. The company’s sales and marketing headquarters is located in Bloomfield Hills, Mich., while its production, distribution and customer service facilities are based in New York. Reverie manufactures select products in the U.S. and continues to be a cutting-edge leader and innovator in the sleep products industry.