Reverie Brings Production and Jobs Back to the US

Martin Rawls-Meehan ReverieReverie was the focus of an Associated Press national news story last week entitled, “Made in the USA back in style for small businesses.” The company was highlighted as one of a growing number of businesses that are spurring the manufacturing trend knows as reshoring, or moving production back to the U.S. In the article, CEO Martin Rawls-Meehan noted that shipping costs from overseas have soared between 50 and 60 percent since the company was founded, one factor in Reverie’s decision to bring some manufacturing home.

“Shipping costs are tremendous. I could put that money into the manufacturing side in the U.S. [In fact] shipping costs have risen to as much as 20 percent of the wholesale cost of a bed made in Asia. In 2004, it was just 10 percent on some of Reverie’s products. So, the company is now making a new line of upscale beds in Silver Creek, N.Y., near Buffalo. Shipping on those beds accounts for no more than 5 percent of the wholesale price. That offsets the higher cost of labor in this country,” he said.

At the beginning of 2013, Reverie announced it would begin the U.S. manufacturing of its popular adjustable bases starting with the company’s latest introduction, the 7S (Supreme). The move allows Reverie to better service its customers, who will benefit from faster turnaround times on orders and added customization capabilities. Reverie points to a dealer’s ability to select from five upholstery color choices for the 7S as one example of the customization capable with domestic production. Reverie is looking to expand U.S. production into other product lines as well.

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About Reverie: Reverie is a leading manufacturer of innovative adjustable beds, mattresses and pillows to the trade and direct to consumers. The company’s sales and marketing headquarters is located in Michigan while its production, distribution and customer service facilities are based in New York. Reverie manufactures select products in the U.S. and continues to be a cutting-edge leader and innovator in the sleep products industry.