In a move designed to deepen its marketing support for retailers, Reverie has named Deena Gardner to the position of Trade Marketing Manager. In her post, Gardner will report to Lisa Tan, Reverie’s chief marketing officer, and work in conjunction with Reverie's wholesale sales team to spearhead customized marketing programs that support brand and category growth in partner stores.
Gardner brings more than 12 years of marketing experience to the Reverie team with a background in agency marketing for a broad range of clients ranging from automotive to consumer brands, including McDonald’s and Coca-Cola. Most recently she was an account supervisor with Moroch, a Dallas-based marketing firm.
“As our footprint continues to expand, it is increasingly important for us to deliver Reverie's message of the power of sleep through unique in-store experiences that add significant value to our retail partners,” Tan said. “We are thrilled to have Deena on board to lend her deep experience with retail marketing while providing a fresh perspective to the industry.”
A native of Michigan, Gardner graduated from Clark Atlanta University in Atlanta. She now lives in the Detroit area with her husband and two children. Deena is passionate about the arts and youth and is a volunteer with a number of youth programs in her community.
For more information, please visit reverie.com.
About Reverie: Reverie is a leading manufacturer of innovative adjustable beds, mattresses and pillows to the trade and direct to consumers. The company’s sales and marketing headquarters is located in Michigan while its production, distribution and customer service facilities are based in New York. Reverie manufactures select products in the U.S. and continues to be a cutting-edge leader and innovator in the sleep products industry.