PureCure recently promoted Helena Yates to the position of vice president of account development. Partnering with the brand’s vice president of sales, Anthony Petrucci, Yates will work to grow PureCare’s business and increase market share with retail accounts across the country. Prior to her promotion, Yates worked for PureCare for over five years serving as a regional territory manager. In her new capacity, Yates will have a team reporting to her and will work with company managers, buyers and trainers for all of PureCare’s major accounts.
Prior to joining PureCare in 2013, Yates, a current Costa Mesa, CA resident, attended Cal Baptist University where she graduated with a Bachelor of Arts Degree. Early in her career Yates worked as an event planner, then as a consultant in the motocross industry before starting her own consulting business. She also worked as a trainer for one of PureCare’s direct competitors and has applied that experience to her work for PureCare.
When not at work Yates says that her hobby is “everything Disney,” going to the beach, traveling, shelling, and competing in 5ks, 10ks, and ½ marathons. Also, Yates, who was at one time an exchange student, has hosted eight foreign exchange students over the years.
About PureCare: PureCare designs essential elements necessary to create a healthy sleep environment. Their mattress and pillow protectors, sheets and pillows – all of which combine superior technology, innovation and the highest quality materials – are revolutionary to today’s health conscious consumers and allergy sufferers. PureCare continues to change the conversation in the sleep essentials industry to focus on health and wellness and offers an entire collection of mattress and pillow protectors that are the official protector products of the National Sleep Foundation and the Women’s Choice Award.