Pure LatexBLISS, a division of Latex International, opens its first permanent European showroom in Brussels, Belgium next week on May 10th, 2012. The 884 square foot showroom is located at the high-traffic Trade Mart Brussels center in space D-334 and will be open to mattress retailers.
“Pure LatexBLISS is becoming the world’s fastest growing luxury mattress brand. This is the perfect time to expand our international presence and position Pure LatexBLISS as the go-to company for Talalay latex bedding worldwide,” said Pure LatexBLISS Co-Founder and CEO, Kurt Ling. “We chose Brussels because in addition to already having a presence in the city, as one of the largest international business hubs in Europe, its central location allows us easier access to the broader European market.”
The new showroom will highlight the company’s popular Slow and Fast Response Latex collections, all featuring ActiveFUSION Climate Control, as well as its uniquely designed Talalay latex mattresses. All BLISS products will continue to be made in the United States and shipped overseas to accommodate various sizes for each international market and ensure that all mattresses, toppers and pillows provide the same comfort and feel.
Launched in 2009, Pure LatexBLISS was the first branded all Talalay latex product offered in the United States. In January 2010, Pure LatexBLISS started being recognized as an alternative to memory foam sleep products and began its worldwide expansion in the UK. Later that year, the company added Maison de La Literie as its exclusive distributor in France. In 2011, the brand was launched in Belgium and in early 2012 began distribution in the Dutch market.
About Pure LatexBLISS: Atlanta-based Pure LatexBLISS is one of the fastest growing luxury mattress brands in the world, manufacturing and marketing ultra premium mattresses made with the finest components available and delivering unprecedented value. When founded, Pure LatexBLISS used contract manufacturers and logistics partners. The team was made up of four people, all friends who had worked together at Simmons. Today, the company does business in 14 countries and recently expanded from one fabrication site and warehouse in Atlanta to four with regional distribution centers in the United Kingdom, France, Phoenix, Miami, Atlanta, Texas and Portland (OR).
About Latex International: Founded in 1975, Latex International is the world’s largest manufacturer of latex mattresses and pillows, sold under many leading brand names through strategic business partners. Talalay Latex sleep products offer a unique feel of comfort and support by gently conforming to body contours, which provides a naturally resilient and healthy sleep environment. More than 200 employees produce mattress cores, toppers and pillow buns utilizing both the Talalay and Dunlop manufacturing processes. Latex International manufactures latex in Shelton, CT and manages over 10 distribution and fabrication centers throughout the world.