Pure LatexBLISS Names New Northwest Sales Division Leader

Pure LatexBLISS has hired Joseph Peterson, a 15-year industry veteran, to lead sales for the company in the northwestern U.S.

Peterson most recently served as key account manager at International Bedding Corporation, where he was responsible for training and managing associates across California. Recognized by IBC as the top specialty bedding sales person in 2010, Peterson is credited with growing his territory by 500 percent in three years, with half of that growth coming from signing new dealers. Peterson first got his start in the industry in 1998 as a customer service and key account manager at Serta.

“As we continue to expand nationally, we need strong leadership at a regional level to support our growth,” said Pure LatexBLISS Co-Founder and CEO Kurt Ling. “In addition to his in-depth understanding of our industry, Joseph is a proven leader with a broad base of customer relationships and a long history of sales success, driving high performance results. His key account sales experience is going to be a tremendous asset for Pure LatexBLISS as we build our brand in the northwest.”

For more information, visit www.latexbliss.com.

About Pure LatexBLISS: Atlanta-based Pure LatexBLISS is a luxury mattress brand, manufacturing and marketing ultra premium mattresses made with the finest components available and delivering unprecedented value. When founded, Pure LatexBLISS used contract manufacturers and logistics partners. Today, the company does business in 14 countries and recently expanded from one fabrication site and warehouse in Atlanta to four with regional distribution centers in the United Kingdom, France, Canada, Atlanta, Miami, Phoenix, Texas, Connecticut, and Portland (OR).