Pure LatexBLISS Names Mattress Industry Veteran to Regional Director of Sales for Its Northeast Region

Pure LatexBLISS has hired Ed Reardon to lead sales in the company’s northeast region. As a 20-year industry veteran, Reardon joins pure LatexBLISS with extensive knowledge of the sleep products industry.

Prior to joining pure LatexBLISS, he was key accounts manager for Serta Mattress International. During his 20-year tenure at Serta, Ed worked with countless large and small retailers to understand their specific business needs. The last three years, Reardon was account manager for a top 10 retailer in the country.

“Ed has a great talent of listening to customers and helping them find solutions that achieve wonderful business growth. We believe he brings a lot of valuable experience to our retailers and will help them increase profits with our brand,” said pure LatexBLISS Executive Vice President of Sales and Marketing Direct to Retail Ken Hinman. “As we continue to expand our business, we are seeing a growing number of experienced industry vets like Ed wanting to join our team. They understand the value of Talalay and what it can do for dealers and consumers. I believe we have one of the strongest benches of sales talent in the industry right now and that is very significant for our customers.”

Ed and his wife Kathie live in Massachusetts with their four children. Reardon attended the University of Massachusetts at Dartmouth, where he majored in business management.

“I am very excited to be joining the pure LatexBLISS team;” said Reardon. “This is the next evolution in mattresses and pure LatexBLISS is well positioned to lead the way.”

For more information, please visit purelatexbliss.com.

About pure LatexBLISS: Connecticut-based pure LatexBLISS is the leader in luxury mattress brands utilizing Talalay latex. The company hand crafts every order to produce the finest sleep products in the world. Pure LatexBLISS can be found in fine specialty retailers throughout the United States and Europe. With showrooms in Shelton, CT and Las Vegas, NV, pure LatexBLISS continues to grow in popularity with discerning customers desiring the finest of sleep solutions.