PureLatexBLISS and Latex International announced today that Pure LatexBLISS Founder and President Kurt Ling has resigned. Ling said he made the move as a result of several business moves Latex International took last week that affected staffing, consumer care, retailer assistance, its training platform and marketing. Latex International President and CEO, David Fisher and PureLatexBLISS V.P. of Sales, E.B. Walthall will continue the day-to-day leadership of the consumer brand following Ling's departure.
“When I founded this business in 2009, it was with a lot of passion for latex and a clear set of business values and initiatives that made our brand unique. We brought value to our retailers, their retail sales associates and their customers that was very different from the traditional model. I believe these steps were the chief reasons for our dramatic growth and profitability,” said Ling.
“Every chapter of life has seasons and I thoroughly enjoyed just short of 5 years at Pure LatexBLISS. I am honored to have seen retailers from around the world invest and embrace in what we started and watch retail sales associates become latex fans by the hundreds. I also feel fortunate to have met so many people in the industry along the way that I now consider friends. However, there comes a time to ‘let go.’ That happened for me when I realized what was important to me was no longer important to the company,” he added.
Since joining the company almost two years ago, Walthall has used his decades of production and sales leadership experience in the mattress industry to support the company's mission to grow the brand and the latex category. EB has significant experience in both sales and operations within the bedding industry.
“We wish Kurt all the best in his future endeavors. He has made many important marketing contributions that helped drive the Pure LatexBLISS brand, but as of late, has struggled with the pressures the business was facing as we moved to reign in costs and streamline operations, over the past few weeks,” said Fisher. “Latex International and the PureLatexBLISS brands remain strong and we continue to grow our leadership position and marketshare in the sleep products space. I am confident that E.B. will provide outstanding service to our dealers and I will continue to run the strategic direction for the brand.”
For more information, visit www.latexbliss.com.
About Pure LatexBLISS: Since its founding five years ago, PureLatexBLISS has become one of the fastest growing luxury mattress brands in the world. It manufactures and markets ultra premium mattresses made with the finest components available. In just a few short years, the Atlanta-based company has helped reintroduced all latex back into the United States and brought removable pillow tops to the forefront of the mattress industry.In the fall of 2011, Latex International acquired full ownership of Pure LatexBLISS.