“Last summer, we were at capacity in our showroom,” said Pure LatexBLISS Co-Founder and CEO Kurt Ling. “Since we’ve experience great success in pre-selling the Hybrid 3.0 series to select retailers, we realized we needed more space to allow us to showcase all models in this collection. By operating multiple showrooms, we can ensure we have ample floor space to give retailers the opportunity to fully experience the growing segment of our business.”
At the upcoming Las Vegas Furniture Market, Januar 30 – February 3, 2012, the company will utilize both showorooms. Space B945 will focus on the company’s popular all latex mattresses, for which it has built its reputation, while the space B930 (essentially across the hall) will highlight the new Hybrid 3.0 collections. The new Hybrid 3.0 collection incorporates the company’s new ActiveFUSION technology.
For more information, please visit www.latexbliss.com.
About Pure LatexBLISS™: Atlanta-based Pure LatexBLISS is one of the fastest growing luxury mattress brands in the world, manufacturing and marketing ultra premium mattresses made with the finest components available and delivering unprecedented value. When founded, Pure LatexBLISS used contract manufacturers and logistics partners. The team was made up of four people, all friends who had worked together at Simmons. Recently, the company expanded from one fabrication site and warehouse in Atlanta, to four sites with regional distribution centers in the United Kingdom, France, Phoenix, Miami, Atlanta, Texas and Portland (OR).