As the company continues to establish itself in the Asian market, Pure LatexBLISS announced the appointment of Lim Bok Po as sales director for the company’s Asian operations. In this newly created position Lim will be responsible for overseeing new business development in China, Hong Kong, and Thailand.
Lim brings to Pure LatexBLISS more than 30 years of sales experience helping develop businesses across multiple industries in China, Hong Kong and Malaysia. Most recently, Lim managed international latex brand Dunlopillo’s Chinese operations and was part of growing its Dunlopillo concept store network throughout the continent. Previously, Lim spent 12 years in leading sales positions at rubber manufacturer, Cabot Malaysia Sdn. Bhd. In that role, he increased the company’s dealer network sales.
“By creating this position we are underscoring the strategic opportunity of exporting to Asia for Pure LatexBLISS," said Pure LatexBLISS President Kurt Ling. “In selecting Lim for this position, we wanted to find a seasoned sales executive first and foremost. Lim has a proven track record of cultivating sales and building brands in the Asian market and excellent relationships with retailers and distributors across the region. He will establish and grow Pure LatexBLISS as a brand in a very important market for us. We are thrilled to have Lim on board and look forward to working with him to execute the brand and create revenue streams for Pure LatexBLISS in Asia.”
For more information, visit www.latexbliss.com.
About Pure LatexBLISS: Atlanta-based Pure LatexBLISS is one of the fastest growing luxury mattress brands in the world, manufacturing and marketing ultra premium mattresses made with the finest components available and delivering unprecedented value. When founded, Pure LatexBLISS used contract manufacturers and logistics partners. Today, the company does business in 17 countries with regional distribution centers in the United Kingdom, France, Asia, Canada, Atlanta, Miami, Phoenix, Texas, Connecticut, and Portland (OR). Pure LatexBLISS has five showrooms worldwide in Brussels, Belgium, High Point, NC, Las Vegas, NV, Shelton, CT and Tupelo, MS.