Pure LatexBLISS Appoints A South Central East Region Sales Lead

Cathy HoverPure LatexBLISS has appointed Cathy Hover to lead sales for the company’s newest region, South Central East. Hover will report to Vice President of Sales, E.B. Walthall.

Hover joins the company with over 20 years of bedding and furniture sales experience. Most recently, Cathy served as a national account manager for Nomaco Industries where she was responsible for product development, key account management and execution strategies for new markets outside the bedding and furniture industry. Prior to that, she spent years with La-Z-Boy Furniture and Sealy. Hover is credited with significant region growth receiving Summit Club and Circle of Excellence awards while at both companies.

“Cathy’s regional contacts and long time relationships in the South will be an asset to the company as we grow the Pure LatexBLISS brand in this part of the country. Her experience will bring an added depth to the sale, marketing, and new product development process at Pure LatexBLISS. We are excited to welcome someone with her unique skill set as it will allow us to continue to be a market leader in the innovative use and design of Talalay Latex products,” said Walthall. “As we continue to grow globally, we will specifically hire sales professionals with longstanding backgrounds in the bedding industry that can add creative insights into design, marketing and sales strategies.”

For more information, visit www.latexbliss.com.

About Pure LatexBLISS: Connecticut-based Pure LatexBLISS is one of the fastest growing luxury mattress brands in the world, manufacturing and marketing ultra premium mattresses made with the finest components available and delivering unprecedented value. When founded, Pure LatexBLISS used contract manufacturers and logistics partners. Today, the company does business in 14 countries with regional distribution centers and five showrooms worldwide.