Protect-A-Bed Bolsters Sales Division With New Senior VP Of Sales

Following a successful summer market, Protect-A-Bed is further enhancing its leadership team with the hiring of industry veteran Keith Mackey as the Senior Vice President of Sales. In this position, Mackey will lead the management of Protect-A-Bed's sales divisions.

“Keith is an exceptionally talented leader who is uniquely qualified to lead our sales team to accomplish our goal of helping our customers Grow the Retail Basket. He has a proven track record of developing teams of execution champions. In short, he is an ideal fit for Protect-A-Bed and our team,” said Protect-A-Bed President John Rachid. “As an industry leader, it is important for our organization to continually push forward. Keith’s innovative approach and bold thought process continues the Protect-A-Bed focus on being retailer’s number choice when it comes to bedding accessories.”

Mackey has spent the last 30 years in the furniture and bedding industry, building a strong background across furniture retail. He comes to Protect-A-Bed from Serta Simmons Bedding, where he has served as Senior Director of the Strategic Retail Group for over eight years. “Since my first job in the warehouse, I’ve been fortunate enough to work my way up through regional management, operations, merchandising, marketing and strategy,” said Mackey. “What drew me to Protect-A-Bed is the way the company understands and works with retailers, I firmly believe that between my experience and Protect-A-Bed’s focus on its partners, we can achieve great things.”

“Who better to drive Grow the Retail Basket than someone who understands every facet of retail?” said Protect-A-Bed CEO, James Bell. “We feel that Keith is the sales leader that will propel our continued growth.”

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About Protect-A-Bed: Protect-A-Bed is focused on providing a clean, healthy and comfortable sleep environment for every home. With more than 30 years of experience in bedding protection product development, over 1,800 skus in 40 categories, multiple awards, and a presence in 48 countries, Protect-A-Bed is recognized as a worldwide leader in mattress protection, accessories and sleep technology innovation.