Protect-A-Bed Announces New Senior Vice President of Business Development

Dave RobertsAfter nearly 35 years of furniture and bedding industry sales experience, including 15 years at global leader King Koil Licensing Company, Inc., Dave Roberts, a veteran sales leader, joins Protect-A-Bed as the company’s new senior vice president of business development.

Roberts will focus on expanding Protect-A-Bed’s business network in the United States and internationally. He reports directly to Ken Millhouse, who joined the company as president of sales in January.

“We’re thrilled to welcome Dave to our team,” says Millhouse.  “His extensive industry experience will help Protect-A-Bed uncover even more business opportunities and partnerships in our backyard and beyond.”

In addition to his expansive sales experience, which includes Spring Air Company, The Comfort Shop Inc., and The Lane Company, Roberts is also an accomplished leader. He most recently served as the president and chief operating officer of King Koil, where he oversaw the company’s expansion in the United States and more than 80 countries. King Koil’s products can be found in retail stores and world-class hotels throughout the world.

“Dave has served in top leadership positions over the majority of his career,” Millhouse says. “This experience, and his dedication to quality, service and innovation will be integral to Protect-A-Bed’s continuous growth.”

According to James Bell, Protect-A-Bed’s CEO, Roberts’ appointment and focus on uncovering new business opportunities will be key to Protect-A-Bed’s growth strategy. “I believe we have only scratched the surface in the category of mattress protection,” Bell says.

“I’m excited to join Protect-A-Bed and help uncover new growth opportunities,” Roberts says. “It’s an exciting time to develop solutions to meet consumer and business needs.”

Protect-A-Bed has more than 100 employees who are dedicated to the company’s mentality of innovation and expertise. “Dave will fit right in with our hardworking team,” Bell says.

Roberts, a Chicago native, lives in Tinley Park, Ilinois with his wife of 40 years, Gloria.

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About Protect-A-Bed: Based in Wheeling, IL, Protect-A-Bed offers consumers a complete line of protective bedding products. With more than 30 years of experience in bedding protection product development, 320 products in 40 categories and a presence in 48 countries, Protect-A-Bed is recognized as a worldwide leader in mattress protection innovation.  Protect-A-Bed products help create a dry, hygienic, bed bug free and anti-allergy sleep zone while also protecting the mattress warranty. The company developed the proprietary Miracle Membrane, which is waterproof and protects mattresses against liquids and bodily fluids that may inhibit a mattress’s warranty claim, and patented BugLock with SecureSeal and three-sided zipper system for encasements. Protect-A-Bed products are listed as Class 1 Medical Devices with the Food and Drug Administration, and have received the Good Housekeeping Seal. In addition, Protect-A-Bed’s Allerzip Smooth Mattress and Pillow Encasements are certified asthma & allergy friendly by the Asthma and Allergy Foundation of America.