Profit Management Promotions Hires Gerertz

Profit Management Promotions (PMP), hired Barry Gevertz as a regional sales manager to expand the firm’s services in the western states.

As a second-generation owner of a 63 year-old furniture retail business in the San Francisco bay area, Gevertz understands first-hand the challenges today’s furniture business owners are facing. Beginning his career as a CPA, Gevertz combines his financial training with years of experience as a furniture retailer. This expertise will allow him to quickly analyze a current situation and, together with PCP’s resources, develop proven strategies to increase sales and, in turn, profits.

As the PCP expands into the western part of the country, Ron Cooper, Director of Sales & Marketing, stated that "Barry's experience and location were primary factors in bringing him on board. At PMP, Barry will be working with many types of full line furniture stores along with juvenile retailers that are considering a high impact sales promotion in order to achieve their ultimate goals, while using the trusted methods PMP has used over the last 28 years.”

Profit Management Promotions specializes in conducting high-impact sales for furniture retailers. The firm's projects include traditional going-out-of-business (GOB) sales, as well as, an increasing number retail restructurings specifically designed to keep a retailer in business. The company has a proven track record conducting high-impact sales promotions to help retailers raise capital or liquidate under-performing stores.

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About Profit Management Promotions: PMP was established in 1985 and has since become one of the nation's leading furniture sales promotion, liquidation and consulting companies. Headquartered in Pennsylvania, the company maintains regional offices in New York, New Jersey, North Carolina, and now California.