PranaSleep Grows Its Partnership With Jordan’s Furniture

PranaSleep has expanded its business at Jordan’s Furniture with the retailer’s recent introduction of three models from the PranaSleep Lotus Collection.

The company’s partnership with Jordan’s Furniture began two years ago and has been growing ever since. Jordan’s introduced the PranaSleep Luxury Latex line, featuring the company’s proprietary Performance Talalay, in July 2012, and is the exclusive dealer in the New England area. Jordan’s was the first retailer outside of PranaSleep’s sister company, City Mattress, to carry the line that was launched in 2004 at City Mattress’s 19 stores in Florida and New York. PranaSleep brought the manufacturing of their number one luxury brand “in house” in 2010.

“As we expand distribution of the PranaSleep brand, we are very proud to have created a strong partnership with one of the most respected retailers in the country, Jordan’s furniture”, said PranaSleep CEO Stephen Schiller.

“PranaSleep offers consumers more than a mattress; it offers a sleep experience that is unlike anyone else in the industry. The latex used in all the PranaSleep models has a unique formulation, allowing us to differentiate ourselves from our competitors,” said Jordan’s Furniture Director of Bedding Operations Lorie Silva. “There are many synergies that exist between our companies. We appreciate and understand PranaSleep’s commitment to quality and it is quickly becoming one of the most requested and recommended brands. We love when customers come in and say, ‘Can I see a PranaSleep mattress? My friend has one and they love it.’”

The Lotus Collection includes six mattresses and features PranaSleep’s Performance Talalay latex over the company’s exclusive Everlast core, a four-pound density core that is more than twice as dense as other cores in the industry. The series also features the company’s ultra-premium quilt packages, designed to aid in proper spinal alignment and create a cool, cushioning comfort. All mattresses are available with a nine, six or four-inch PranaSleep foundation.

Models in the flagship PranaSleep Luxury Latex Collection feature all PranaSleep Performance Talalay cores and comfort layers, as well as Outlast cooling technology and super-high density foams in the company’s trademarked UltraQuilt.

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About PranaSleep: Launched in 2004, PranaSleep was built upon an understanding that the positioning of the spine during sleep is critical to the free flow of “prana,” the Sanskrit word for energy. Manufactured in the USA at the company’s state-of-the-art manufacturing facility, each PranaSleep mattress is hand-made using a proprietary blend of pressure relieving latex for optimal comfort and support. A growing brand, PranaSleep mattresses are currently available at 18 City Mattress locations in Florida and New York and five Jordan’s Furniture stores throughout New England. The manufacturing facility in Bonita Springs, Florida employs 25 people.