Best Buy veteran Ezi Irizarry has joined PERQ in the role of enterprise business development director for its home furnishing division. Serving 175 clients, PERQ helps home furnishing businesses improve the experiences of their customers while increasing online engagement, conversion rates and in-store sales with its suite of AI-driven technology solutions. Irizarry will be focused on evangelizing PERQ’s unique value proposition and expanding the company’s reach in one of its key markets.
“Ezi has a long and impressive track record of providing home furnishing retailers with solutions that move their businesses forward in today’s challenging digital-first marketplace,” said PERQ National Sales Director, Doug Stump. “We are excited Ezi has joined the team and know his relationships will help more retailers in the furniture industry adopt and utilize PERQ to make their sites and businesses more competitive and more successful in an ‘Amazon’ universe.”
Irizarry spent over a decade at Best Buy where he created programs that leveraged deep data and unique marketing and incentive initiatives to drive traffic into home furnishing stores, dramatically increasing sales and—as ecommerce altered the landscape—his efforts focused on fortifying the viability of these brick and mortar businesses.
“I am very pleased to join the terrific team at PERQ. They are innovating the home furnishings industry like no other,” said Irizarry. “PERQ helps retailers quantify and engage every visitor who comes to their websites so that the sales teams can build a relationship with them while they shop from their homes. And, they are the only company in the industry that can prove that they generated in-store revenue from the consumers that shopped online. I am excited to start helping more retailers realize the significant benefits that PERQ offers.”
The PERQ Marketing Cloud for home furnishing retailers is a first-ever integrated suite of AI-driven technology products and extends the power of PERQ’s data-rich, AI-driven shopping tools with the addition of comprehensive, personalized digital marketing solutions, targeting shoppers across the entire research phase. It also includes a mobile and web-based CRM system specifically designed to help home furnishing retailers easily manage in-store sales flow and gain complete transparency into specific website behavior of leads so that sales personnel can build relevant relationships with prospects before they come into the store.
PERQ’s Marketing Cloud also helps furniture retailers optimize their digital advertising strategy and get 100% transparency into their online spend, including overall revenue from consumers that engaged with online advertising and the store’s website before buying. Easy-to-use, implementation of PERQ’s products is completely turnkey.
About PERQ: Founded in 2001, PERQ solutions are used by more than 1,000 businesses in the home furnishing, auto retail and multifamily industries. PERQ’s artificial intelligence-powered digital marketing software helps clients better engage with consumers, capturing unique user data that is leveraged in personalized marketing campaigns to increase conversion and sales. PERQ’s brands have been named to the Inc. 500 Fastest Growing Companies in America list on three separate occasions. PERQ won the Gold Stevie® Award for lead generation software and Product of the Year in the Big Business Awards (2017). In 2018, the company won the Gold Stevie® Award for Entrepreneur: Founding Team of the Year and a Best in Biz Silver Award for Fastest-Growing Company of the Year - Medium. PERQ has also been named on the Indy Star Top Workplaces three years in a row (2016, 2017, 2018).