Organic Mattresses, Inc. has launched a new extensive online training and awards program. The state-of-the-art Online Mastery & Incentive (OMI) training initiative is designed to be an interactive and educational way to provide Retail Sales Associates the features, advantages and benefits of organic and natural sleep products to consumers looking to lead a healthier lifestyle by replacing or reducing the chemicals in their homes.
“We recognize that the RSA plays a critical role in our company and wanted to develop a creative way to make selling organic and natural mattresses and accessories simple and straight forward. The OMI program is a fun, engaging, and rewarding opportunity where everyone wins,” said Organic Mattresses Inc.’s Chief Executive Officer Kurt Ling.
Organic Mattresses, Inc. created this program around a comprehensive series of short modules focusing on who the organic and natural customers are, what they are looking for and why they buy and product benefits, which the RSAs can access through an online portal. RSAs will be able to view a new training module weekly, answer a question daily and collect points, which are deposited into their accounts that can be redeemed for prizes. These rewards include OMI mattresses and accessories, vacations, electronics and jewelry in the company’s extensive Awards Mall that has over 1000 items.
“We believe that online training and reward programs create daily awareness for RSAs,” Ling continued. “It provides them with the most important information about our target customer and brand benefits so they can be confident in what they are selling and helps them sell better mattresses and more sleep accessories. We would rather pay RSA’s to learn a few minutes out of every day than do early morning Saturday or Sunday sales meetings where we buy them coffee, donuts and breakfast sandwiches. From the conversations we have had with most every sales associate, they prefer we do it this way as well.”
For more information, visit omimattress.com
About OMI: OrganicPedic handmade custom organic mattresses are manufactured in Northern California in the first and only large-scale Eco-Factory to manufacture certified organic products. OMI mattresses qualify under the U.S. Environmental Protection Agency’s LEEDs indoor air-quality program. In 2013, OMI became the first mattress manufacturer to obtain both the Global Organic Textile Standard (GOTS) and Global Organic Latex Standard (GOLS) to achieve the first certified organic latex mattress.