One Ten Furniture Opens New Showroom With BEDGEAR Shop-In-Shop

One Ten Home Furnishings, a large Long Island furniture retailer, announced the opening of its newest furniture showroom, The Show Place Furniture Galleries, featuring an innovative sleep shop from BEDGEAR, the global performance lifestyle brand.

This is the first BEDGEAR Performance Sleep Shop for the One Ten conglomerate. The new shop-in-shop gives customers an opportunity to experience BEDGEAR’s Performance Sleep System. With its prime location in the original furniture hub of Long Island, the showroom offers a unique retail environment where consumers can be professionally fit for all of BEDGEAR’s Performance products. Consumers will be able to test drive BEDGEAR Performance mattresses, pillows, sheets, blankets, mattress protectors and more – including the latest categories from BEDGEAR.

In addition, a complete Pillow ID  wall will display the brand’s breadth of personalized fit performance pillows, based on BEDGEAR’s exclusive process. Culminating with interactive kiosk screens to introduce consumers to the latest technology in sleep innovation, the Show Place Furniture location will feature a complete touch-and-feel experience including BEDGEAR’s patented AIR-X ventilation fabrics that increase air flow and shift heat away from the upper body and head. This breathable fabric technology is found in all BEDGEAR products and prevents overheating to ensure a comfortable night’s rest.

“In an ultra-competitive and changing marketplace, I believe I have found a way to increase awareness of my multiple store locations by focusing this flagship space on the brands most relevant to today’s consumers,” said Artie Eisenberg, President of One Ten Home Furnishings. “Based on my experience working with other home furnishings pioneers such as Natuzzi Editions, I believe we can entice more consumers to shop all the specialty stores in this area by doing something completely different. Our many years of working with BEDGEAR made them a natural fit for this new store concept based on the increasing demand we are seeing for BEDGEAR’s products, especially their mattresses.”

In addition to the sleep shop, the Show Place Furniture Galleries will offer a large selection of home décor brands  displayed in living room, dining room and bedroom galleries. Galleries modelled after rooms in the home allow customers to conceptualize how the furniture would complement their own spaces, while also streamlining the shopping experience. The 35,000 square foot store will specialize in full line furniture at mid to high level price points. Featured manufacturers include BEDGEAR as well as an assortment of mattresses from Serta, Simmons and Kingsdown.

“We are thrilled that One Ten Home Furnishings has chosen BEDGEAR to be an instrumental part of Art Eisenberg’s vision for his latest store venture,” said Eugene Alletto, CEO of BEDGEAR. “Most people don’t understand all the reasons why they fight with their pillow at night or wake up routinely. Our new Performance Sleep Shop will enable our guests to see the latest BEDGEAR products and cutting-edge retail technology in an interactive and engaging environment. Our goal is to provide an enticing way for consumers to test our innovative sleep gear and discover the role it plays in helping them achieve more each day.”

The new store is the latest addition to Art Eisenberg’s furniture empire, which includes TC Furniture Center, Behr’s, Seigerman’s Furniture and Interior Design Center, Sofabed Etc., One Ten Home Furnishings and now The Show Place Furniture Galleries. The new mega furniture shop will offer consumers a first-of-its-kind experience that includes a range of upholstery, bedroom and dining room choices as well as the unique and innovative sleep shop. The store will be located at 1660 Broadhollow Road in Farmingdale, New York.

“What attracted us to BEDGEAR was my shared philosophy with Eugene Alletto’s belief that boring retail is dead, and customers are demanding experience and personalization,” added Eisenberg. BEDGEAR has been very smart in pioneering true functionality in sleep with their products, helping the industry move away from commoditization. BEDGEAR is aligned with what consumers demand today – both authentic products and social story-telling – and they are providing the type of integrative customer experience we were looking for.”

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About One Ten Home Furnishings: One Ten Home Furnishings is one of Long Island’s largest premier furniture providers with over 200 manufacturers to choose from in each of its stores, providing quality products and experiences since 1993.  The company has several store locations throughout the Farmingdale, Long Island area, including TC Furniture Center, Behr’s, Seigerman’s Furniture and Interior Design Center, Sofabed Etc., One Ten Home Furnishings and The Show Place Furniture Galleries. Each store has a specific niche to offer a different feel and personality with furniture displays well positioned and interactive technology insets to allow customers to envision the pieces in their own homes. The franchise works with leading manufacturers, including BEDGEAR, Serta, Simmons, Kingsdown, Natuzzi Editions, Legacy, Stanley, Canadel, Hooker, Bernhardt, Row and much, much more. 

About BEDGEAR PERFORMANCE: Founded in 2009, BEDGEAR is the rapid growth, global lifestyle brand of PERFORMANCE bedding for people that want to achieve more out of life. BEDGEAR has redefined the way people view sleep by offering personalized products based on sleep position and body frame. Our patented fabric technologies wick away heat and moisture to help regulate body temperature and generate a cooler, drier sleep environment to maximize recovery at night. With distribution facilities in the U.S. and Asia, BEDGEAR is sold in more than 4,000 retailers across the U.S. and Canada, as well as expanding globally. BEDGEAR currently partners with the Boston Celtics and Dallas Mavericks alongside a history of professional athletes and sports teams, including the gold medalist USA Women's National Ice Hockey Team. You can't cheat sleep – but you can get more out of the time you spend in bed. Sleep Fuels Everything!