New Customatic Program Looks to Build Awareness For A Variety Of Charitable Causes

Creative sleep products manufacturer Customatic Adjustable Bedz has developed a marketing program designed to build awareness for its retail and distribution partners’ charitable causes sponsored throughout their communities. The program, Reach Out & Adjust Someone’s Life, allows Customatic to collaborate and design targeted brochures to educate and inform their customers of charitable initiatives they support.

The literature, highlighting specific charity events and fundraising opportunities will be distributed inside each Customatic adjustable base carton. The intention is to bring to light the philanthropic involvement in the community.

Customatic will launch the program highlighting the Seena Magowitz Foundation, which has raised more than $8 million since its inception to support pancreatic cancer research. Founded nearly 15 years ago by Roger E. Magowitz, the foundation benefits research led by Dr. Daniel Von Hoff, distinguished professor and physician-in-chief of the Translational Genomics Research Institute (TGen). Magowitz joined the Customatic management team as executive vice president earlier this year, and the company has been a committed supporter of the Seena Magowitz Foundation since its founding.

“With Roger now part of our executive management team, we couldn’t think of a more suitable way to welcome him aboard than by showing our continued support of the Seena Magowitz Foundation,” said Phil Sherman, managing partner of Customatic Adjustable Bedz. “Roger has made a dedicated commitment to the foundation. This helps us demonstrate our commitment to him and the cause. The program helps us promote and connect with our customers’ philanthropic ideals, and provides a vehicle that helps spread the word to make the world a better place by raising awareness of their efforts in their communities.”

Getting involved with local charities shows the human side of the businesses we supply. The leaflets give consumers an overview of the spotlighted charitable organizations, and how one can contribute, volunteer, and make a difference in someone’s life.

“If our Reach Out & Adjust Someone’s Life program brings a call to action to just a few, it will all be worth it,” added Phil McCarty, managing member of Customatic. “At Customatic, we care about a lot more than just adjusting the way you sleep. Ultimately, we hope to adjust the lives of people less fortunate.”

“I’m extremely grateful to have this platform for getting the word out about the work to eradicate pancreatic cancer to a broader audience, and I’m thrilled the Seena Magowitz Foundation is the first charity out of the box for our Reach Out & Adjust Someone’s Life,” Magowitz said.

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About Customatic Adjustable Bedz: Customatic Adjustable Bedz is a pioneer of the sleep products industry, best known for its expertise and cutting-edge innovations in adjustable bed bases. Founded in 2010 by industry veterans Phil McCarty and Phil Sherman, today the company distributes products internationally through strong partnerships with top-name mattress manufacturers, leading distributors and major specialty sleep retailers. Customatic Adjustable Bedz is headquartered in Natick, Mass., and operates in more than 500,000-square feet in four manufacturing facilities in Taiwan.