New 2012 Green Study Results Now Available

The North Carolina based, Sustainable Furnishings Council and sponsor Mitchell Gold + Bob Williams are releasing the fourth wave of their annual Green Home Furnishings Consumer Study conducted in April 2012.

The study was conducted among 432 female home owners across the country between the ages of 30 to 60 years. As in the first three studies, the purpose was to provide trend data on consumer awareness, attitudes and behavior as each relates to a variety of environmental issues and the home furnishings industry.

Survey results will be released and presented by industry leader Mitchell Gold, at a luncheon during the bi-annual High Point Furniture Market, in a talk entitled “Growing a Business Environmentally.” While Mitchell does a lot of public speaking he rarely if ever, speaks about his business strategies to anyone other than their own retail customers, however, he feels compelled to share this kind of valuable information with the industry. The luncheon will be a unique and rare opportunity for people to hear Mitchell’s insights as he is known to be a dynamic and motivational speaker.

“I was particularly inspired after hearing presidential candidate Rick Santorum speak openly and seriously about our environmental issues being a hoax,” said Mitchell Gold, co-founder and chair-man of the renowned home furnishings brand Mitchell Gold + Bob Williams. “Our environment is clearly a major issue of concern and not a hoax. I was outraged. Also, after getting involved with SFC and being elected to the board, I realized so many companies in our industry are not engaged in protecting our environment and it occurred to me that I had to speak out.”

In addition, Mitchell will reveal the results of an independent private study his company conducted to over 100,000 consumers. That survey had a 2.2 response rate and reflects a higher demographic and the opinions of a more aspirational customer than the SFC study.

The luncheon, which is co-sponsored by Sustainable Furnishings Council and IFDA, Carolinas Chapter, and takes place on Sunday, April 22nd from noon to 1 pm. If you're attending the upcoming market, please call 336.821.1527 to register.

Actual data from the study is available to SFC members as a membership benefit. Contact the SFC's Susan Inglis for specifics.

For more information visit: or

About Sustainable Furnishing Council: SFC is a non-profit balanced coalition of industry players founded to promote sustainable practices among manufacturers, retailers, and consumers alike. The SFC recognizes the scientific consensus that our world is experiencing dangerous global climate change and acknowledges the tremendous urgency needed to minimize carbon emissions, waste stream pollutants, un-recyclable content and primary materials from unsustainable sources from any product platform under their control.

About Mitchell Gold + Bob Williams: Created in 1989, the internationally acclaimed home furnishings company offers upholstery, case goods, lighting, rugs, and accessories designed to make people comfortable. Mitchell Gold + Bob Williams furnishings are often seen in magazines, on TV and in fine hotels and are available at a growing chain of Mitchell Gold + Bob Williams Signature Stores, as well as national chains and fine independent home-furnishing retailers nationwide.  Mitchell and Bob have instilled the desire in all of us to make the world a more comfortable place. Their dream of having a company with spirit and enthusiasm permeates through our factory in North Carolina. The way they ... or we see it, it's all part of being comfortable.