Natura to Introduce New Lineup at Canadian Furniture Show

Natural and organic mattress brand Natura World will be reintroduced to the Canadian market at next week’s Canadian Furniture Show in Toronto through its national licensee, Zedbed.

The company will showcase a revamped line of Natura beds and products in a 1,200-square-foot showroom. Located at the International Centre in Toronto, Zedbed will feature 12 mattresses, two adjustable beds and a complete lineup of accessories including all-natural and organic comforters, pillows and mattress protectors from Natura.

The two Canadian bedding producers inked a licensing agreement this spring under which Quebec-based Zedbed is manufacturing and distributing the Natura line throughout Canada.

Ralph Rossdeutscher, President and founder of Natura World, said the Canadian Furniture Show, which opens Saturday, and will run through Monday, will provide the company with expanded exposure to the Canadian market.

“We’re excited to reintroduce Natura to buyers attending the Canadian Furniture Show,” Rossdeutscher said. “With our growing stable of licensing partners, including Zedbed with its broad reach throughout Canada, Natura is on firm footing to pick up momentum throughout North America and in other regions throughout the world. Our partnership with Zedbed remains the cornerstone for our growth in Canada.”

All of the mattresses have been recovered in updated fabrics for a fresh, new look. In addition to the fabric redo, the company will feature its Level 1 beds with a supportive, plant-based core made with CERTIPUR foams. The mattresses offer layers of Re-Groove latex and topped with 2.3 pounds of Natura Wool for comfort and temperature control. Natura’s Level 2 beds are crafted with a Dunlop latex core and features additional layers of Talalay latex, all covered with a 4.2-pound layer of Natura Wool.

The showroom will also feature Natura’s Organics line, crafted with certified-organic components, provides a chemical-free, pesticide-free sleep surface with its layers of all-natural Dunlop latex, Talalay latex and Organic Natura Wool.

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About Natura World: Natura World is a family-owned business with a unique approach to sleep. They develop innovative products for all areas of sleep, not just a mattress or a pillow. Natura World’s goal is to eliminate common sleep disturbances and help people sleep well in order to live better. 

About Zedbed: Founded 19 years ago by the Gelinas family, Zedbed manufactures and distributes mattresses and pillows made from its unique pressure-relieving material formulation. Zedbed is committed to developing and manufacturing high end products with high style that are the most environmentally friendly. The company's products are currently sold all across Canada and in the US. Headquarters for Zedbed are located in Shawinigan, Qc, Canada.