Natura Signs Key Licenses in Turkey & Middle East

Natura World announced that it has signed two key licensing agreements with BRN Sleep Products, a leading manufacturer in Turkey who distributes to 62 other countries around the world, and Latex Furniture Factory (subsidiary of American Mattress of Kuwait), which distributes product to the United Arab Emirates, Oman, Qatar, Saudi Arabia and Egypt.

Latex Furniture Factory has already started selling product, and BRN is finalizing its product line-up, POP and other marketing support, and is meeting with initial customers with a target to begin selling product in the next 60 days.

The announcement comes on the heels of signing Blue Bell Mattress Company of East Windsor, CT to manufacturer and distribute its mattress lines throughout the United States last month.

Natura World President Ralph Rossdeutscher founded the company in 1994 and built one of the leading natural, organic and latex brands in the industry. The company was always known for its innovative marketing and branding, and extensive product line. Rossdeutscher recently gained control of the intellectual property, and is rebuilding the brand in Canada and throughout the world, using a licensing model with high quality and financially strong independent manufacturers.

Founded in 2006, BRN is one of the world’s premier suppliers of mattresses, covers, box spring and adjustable beds to more than 62 counties. Being one of the fastest growing companies in Turkey, in 2013 BRN started opening its own retail stores in shopping malls throughout the country to service its domestic customers.

Latex Furniture Factory is one of the Kuwait’s pioneer sleep products companies in the Middle East. Founded in 1996, the company started with one showroom in Dhajeej, Kuwait, gaining a solid reputation for providing its customers with branded American made Mattresses.

“BRN and Latex Furniture Factory are two of the key players in the Middle East and will be strong partners for us as we grow our brand internationally,” said Rossdeutscher. “Both of these manufacturers have extensive experience selling premium, luxury product in their markets and have a proven track record of success serving the consumers we want to reach.”

“Natura is an exceptional natural and organic brand that has tremendous appeal to our customers. We are excited to have them in our portfolio of product to service our diversified customer base,” said BRN President Berna Ilter.

According to Mohammed Al Huwaitan, president of Latex Furniture Factory, Natura was the right addition to its luxury portfolio of sleep products. “Our customer is looking for a healthy, restorative night’s sleep and will be drawn to the terrific POP and branding of Natura,” he added.

To learn more about Natura World, please visit

About Natura World: Natura World is a family-owned business with a unique approach to sleep. They develop innovative products for all areas of sleep, not just a mattress or a pillow. Natura World’s goal is to eliminate common sleep disturbances and help people sleep well in order to live better.