MLILY USA is coming back to High Point Market on October 16-20 in a temporary, 1,500-square-foot showroom at 1-542 in Plaza Suites.
After a brief hiatus from High Point to re-direct its efforts toward its expansive Las Vegas showroom, MLILY picked October 2021 to return to the North Carolina market. The company believes the COVID-19 pandemic kept many East Coast dealers from getting on planes to go west and that these dealers will likely drive the few hours to High Point instead.
The company plans to lease a permanent showroom for future High Point Markets.
“Our return to High Point will open up the door to new opportunities for us and our East Coast dealers, said Stephen Chen, president of MLILY USA. “When we expanded our showroom in Las Vegas we knew it would be an excellent venue for our new product launches, but many East Coast retailers haven’t attended the past several markets because of the pandemic. We have heard they will instead be driving to High Point and we want to make sure we have the opportunity to reach them.”
At the Fall Market, MLILY will spotlight some of its bestselling collections, including the PowerCool fan-cooled line of mattresses; the Fusion Luxe and Fusion Supreme hybrid models, with cooling foams and pocketed coils; the Harmony Chill mattress, with phase-changing material that absorbs and releases body heat throughout the night; the Essential hybrid collection of memory-foam models with pocketed coils; the Dream series, designed to provide deep and restorative sleep; and the JAMA collection, launched earlier this year and geared toward children ages three and older.
The company will also replicate the JAMA collection courtyard display it featured in Las Vegas during the Summer Market.
The new Plaza Suites space is on the first floor, near the second entrance between the first two escalators. Prior to the upcoming market, MLILY’s most recent showroom space in High Point was in the Russell Building. “The Plaza Suites space will be more convenient for Market attendees and more accessible than the previous space to walk-by traffic,” Chen said.
About MLILY USA:
MLILY USA is the North American marketing arm of Healthcare Co., Ltd. Based in Knoxville, Tennessee, the company’s mattresses, pillows and sleep accessories are all manufactured in state-of-the-art factories located in China, Thailand, Serbia, and several locations in the U.S., in facilities that span more than 6 million square feet. With products sold worldwide, MLILY also holds a unique global strategic partnership with Manchester United, the leading sports brand and popular soccer team located in the United Kingdom. As part of the partnership, MLILY provides the team’s training complex with mattresses and other sleep products.