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Industry

MLILY Doubles Size of Las Vegas Showroom

Mattress manufacturer MLILY USA is doubling the size of its Las Vegas showroom to better exhibit its full-line of products. The new, 10,000-square-foot showroom sports an open, modern design with its collaborative workspaces, upholstered seating and ample space for its broad product offering of mattresses, adjustable bed bases and pillows.

The company took over an adjacent 5,000-square-foot space in World Market Center to accommodate the expansion. Located at B-912, the showroom also features a number of private conference rooms for private meetings.

“The newly expanded showroom will allow us to display our new and innovative products, as well as provide visitors with inviting space that is informative, fun and conducive to doing business. The new showroom will allow us to showcase all our products available to domestic customers in an inspirational space,” said Stephen Chen, president of MLILY USA. “Our brand has been experiencing rapid growth in the U.S. The new space gives us many more opportunities to work closely with and to collaborate with our retailer partners to help them grow their businesses along with us.”

The showroom features alternating white and gray walls that give the space a modern feel, highlighted by alternating back-lit graphics and other branded visuals. Specialized vignettes display MLILY’s collections. Seating areas are available throughout the showroom, including areas that provide a comfortable space for retailers to meet. Large televisions are displayed across multiple walls that demonstrate the technology and science behind MLILY’s product.

The pillow bar features a new customized rack to house pillow samples and matching graphics, while comprehensive displays feature MLILY’s signature modern design and sleek white finish.

In addition to expanding its showroom, the company will continue its mission of raising money for Special Spaces ­­­­– a non-profit organization that transforms the bedrooms of terminally ill children. The mixer, which will feature Ole Smoky Tennessee Moonshine, will be held Saturday, Jan. 25 from 4-7 p.m..

Visit mlilyusa.com

About MLILY USA: MLILY USA is the North American mattress and pillow company of Rugao, China-based Healthcare Co., Ltd. Based in Knoxville, Tennessee, the company’s mattresses, pillows and sleep accessories are all manufactured in state-of-the-art factories located in South Carolina, China, Thailand, Serbia and Spain that span more than 6 million square feet. With products sold worldwide, MLILY also holds a unique global strategic partnership with Manchester United, the leading sports brand and popular soccer team located in the United Kingdom. As part of the partnership, MLILY provides the team’s training complex with mattresses and other sleep products.

January 21, 2020/Industry
Tags: MLily
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Sleep Retailer is published quarterly by Blue House Sales Group, LLC and is mailed to more than 16,800 mattress and home furnishings retailers nationwide.

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