MLILY USA recently sponsored its first Annual Bed Race competition and helped raise more than $40,000 to support Special Spaces, a non-profit headquartered in Knoxville, Tennessee, with whom MLILY partners. The funds will be used to create dream bedroom makeovers for children fighting cancer to give them a special place to rest, heal and recover.
Donations From The Event Exceeded Expectations
The “Bed, Brews and Boos” Race took place at the World’s Fair Park, in Knoxville, and consisted of corporate and community teams of five – dressed in themed Halloween costumes — who competed for top spots in creativity and speed on the course. With 10 bed race teams and approximately 1,000 people in attendance, the donations generated from sponsors, participants and T-shirt sales exceeded expectations.
The one-eighth mile race took place on World’s Fair Park Drive below the Sunsphere. Ole Smoky Moonshine was the overall winner and came in first place with the fastest bed. WBIR channel 10, who pushed the Special Spaces bed, came in second and Fulton High School ROTC placed third. The slowest bed was awarded to Tranquility Sleep Specialists and the fan favorite was awarded to Label Industries – The house from the movie UP. The race was followed by a trick or treat candy give away and a Halloween celebration featuring local brews and spirits, food trucks, music and more.
MLILY Has An Ongoing Relationship With Special Spaces Organization
“We’ve partnered with Special Spaces many times over the course of the last two years, but this was the first time we helped them organize a Bed Race,” said Stephen Chen, president MLILY USA. It was a fantastic event that drew support from the entire community. The excitement and energy was infectious, and it was great to see our team and the local community work together for such a worthy cause. Not only did the event and the amount of donations exceed everyone’s expectations, but it laid the foundation for what will now be an annual event for years to come, with many of the local community members expressing their desire to be directly involved next year.”
Sponsors for the event included: WBIR-TV Channel 10; WIVK-FM 107.7; 99.1 The Sports Animal; Knoxville TVA Employees Credit Union; Ole Smoky Moonshine; Pugh CPAs; Pipe Wrench Home Services; Cherokee Distributing Company; TIS Insurance Services, Inc.; Label Industries; YeeHaw Beer; and KnoxNews.
MLILY Bed Race Exemplifies The Company’s Culture Of Giving Back
Giving back and supporting the community is an integral part of MLILY’s corporate ethos. An avid supporter of Special Spaces the company is committed to helping its community. In addition to supplying Special Spaces with mattresses for use in room makeovers MLILY donates a portion of the proceeds from the sale of its Kids JAMA Collection to the organization. In addition, the company has consistently donated to other organizations such as The House That Mercy Built, a safe place for women suffering from drug or alcohol abuse and Haibu, whose purpose is to educate posterity on global efforts for wildlife conservation. MLILY has also provided storm relief efforts for communities throughout the state of Tennessee.
MLILY USA is the North American mattress and pillow company of Healthcare Co., Ltd. Based in Knoxville, Tennessee, the company manufactures mattresses, pillows and sleep accessories in state-of-the-art factories located in China, Thailand, Serbia, Arizona and South Carolina, which span more than 7 million square feet. With products sold worldwide, MLILY also holds a unique global strategic partnership with Manchester United, the leading sports brand and popular soccer team located in the United Kingdom. As part of the partnership, MLILY provides the team’s training complex with mattresses and other sleep products.