MEGA Group USA, a leading national buying group for furniture, appliance, electronics, and bedding retailers experienced record-breaking attendance at their recent National Convention in Nashville, TN. Over 500 MEGA member businesses attended the bi-annual four day show that kicked off Thursday, August 25 with a special appearance from the Tempur-Pedic Roadshow Experience. Tempur-Pedic made a detour from their national tour to provide MEGA Group USA members an interactive and action-packed training experience on the most highly recommended bed in America.
MEGA Group USA hosted an evening reception Thursday night to welcome members and vendors to Nashville and provide a forum for networking. Friday morning opened with a “State of the Furniture Industry” address by Jerry Honea, COO of MEGA Group USA, and other industry representatives. Honea gave the audience a recap of 2011, outlook for 2012 and some insights into what has been very successful for MEGA members over the past 12 months.
“Our exclusive Paula Deen Home by Serta Mattress Collection continues to be a winner with consumers,” stated Honea. “The collection is in over 300 stores and is proving to drive traffic and revenues for our members.”
Another program Honea emphasized that is driving profit for MEGA Group USA members is their Product Protection Plan. Honea introduced Mallory Parker, Director of Business Services for MEGA Group USA, to explain more. “MEGA’s enhanced Product Protection Plan is a key ingredient in helping increase sales and margins,” stated Parker. “When sales are challenged, the product protection plan needs to be a vital component of the overall business strategy.”
One of the highlights of the show was Friday afternoon where members learned of MEGA Group USA’s launch of the new WebFronts Premium Plus Mattress and Bedding Platform. This new WebFronts technology platform is appropriate for dealers whose businesses are part or entirely Mattress and Bedding and will revolutionize the world of cost-effective marketing in this industry. During the first few hours after unveiling the new platform, over 50 members had signed up for the Mattress and Bedding platform and MEGA anticipates that will double over the next few weeks.
Prior to the actual show opening Saturday morning, MEGA Group USA featured new media marketing expert, Jeff Korhan, as the key note speaker. MEGA Group USA is dedicated to ensuring every one of their members has an aggressive online presence and stays abreast of the latest marketing avenues the internet has to offer. Korhan encouraged members to have a robust website as well as implement search engine marketing, embrace social media strategies such as Facebook, Twitter and LinkedIn, consider blogging, utilize YouTube, and adopt email marketing.
“Sixty five percent of adults that are online use social media,” stated Korhan. “The 50 plus segment is the fastest growing group. The more robust your social media strategy is, the more traffic you will get to your site, the more people who will visit your store and the more sales you will have.”
Korhan wrapped by telling members, “This is your time. Online marketing levels the playing field and social media amplifies the qualities that you as independent retailers have. Large companies are trying to emulate you, so keep doing what you do well. ”
Following Korhan, the show opened where members shopped 80,000 square feet of floor space ordering from over 75 vendors including Bassett Furniture, Southern Motion, Serta, Sealy, Simmons, Tempur-Pedic, Klaussner, Leggett & Platt, Coaster, Latex Bliss, Catnapper and Englander among others.
Members also spent time with an array of business services that MEGA Group USA offers to help them run their retail stores. A new business service that MEGA introduced at the show included MEGA Web Advertising, powered by NetSertive. MEGA Web Advertising is an exclusive search marketing and display ad program focused on increasing local sales opportunities and targeted online exposure by providing technology-driven and high-performance strategies.
“MEGA Web Advertising is just one more example of our commitment to provide our members effective online programs that help them market their own stores,” stated Rick Bellows, president of MEGA Group USA. “Our focus is to provide them all the necessary tools to build their individual brands within their market and not only compete, but beat the big box retailers in the process.”
The show wrapped up on Sunday, August 28 with the 2012 National Conventions scheduled for March 17-20 in Orlando and August 20 – 23 in Louisville.
For more information visit www.megagroupusa.com.
About MEGA Group USA: A leader in Web Marketing, MEGA Group USA is the fastest growing national home furnishings buying organization in the country with 1,600 retail members in 3,000 store fronts in the furniture, electronic, appliance and mattress industries. MEGA Group USA is dedicated to the online success of every member and is committed to providing cutting-edge, effective and practical resources as well as be the driving resource to reaching consumers. MEGA provides their members with group vendor programs, custom advertising and marketing services, consulting, store merchandising, and information technology support aimed at driving floor traffic, improving sales and profits and enhancing operating efficiencies.