McRoskey To Toast Re-Launched Lineup In Las Vegas
For the first time in its history McRoskey Mattress Works will have its own Las Vegas showroom to display its new collection of luxury mattresses. The brand will host a reception, ‘Devoted to the Artistry of Sleep,’ where each mattress will be treated as a work of art. The event will take place on January 24, at 4:00 p.m. at the World Market Center, in building C, suite 1566.
McRoskey is an American-made, premium-quality line of mattresses with a rich 120-year heritage of delivering deep, restorative sleep to its discerning customers. The brand made its national debut last year and has gained heightened momentum in retail stores across the country.
“Our team has done a stellar job of creating an art gallery-like experience that connects the soul of the hand-crafted McRoskey brand with the Artistry of Sleep,” said Rion Morgenstern, CEO of McRoskey Mattress Works. “We invite the industry to experience McRoskey and the authenticity of American luxury during the celebration.”
The showroom has been transformed to bring the soul of McRoskey’s San Francisco roots to life with visual imagery of the Golden Gate Bridge. Artwork placards hang on the wall next to each mattress describing its luxurious components, making the beds the focus as the pieces of art.
The re-branded line includes two collections — the Modern and the Classic. Both will be highlighted in the showroom. The Modern features an all-natural construction and is built on a proprietarily designed pocketed-coil system, while the Classic is constructed with the tried-and-true McRoskey proprietary open-coil. Each collection is paired with a box-spring available in six-, eight- and 11-inch heights. Prices range from $6,500 to $18,000.
A curated selection of Bay Area wines, cocktails and charcuterie will be served at the event. All Las Vegas Market Covid-19 protocols will be followed.
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About McRoskey
McRoskey Mattress Works is a division of Pleasant Mattress, an independent, family-owned and operated mattress manufacturer serving the Western United States. The company has been building mattresses and specialty sleep products in its 150,000-square-foot campus in Fresno, California since 1959 and employs 160 people. The company is a licensee and manufacturer of the Spring Air family of brands and manufactures the AirFlex and McRoskey brands through its McRoskey Mattress Works division.
