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Industry

McRoskey Signs National Partnership With Williams Sonoma Home

McRoskey Mattress Works has signed a deal for its first national partnership with multi-channel specialty retailer Williams Sonoma Home. The McRoskey Modern collection has made its debut as the only mattress brand sold at the retailer’s San Francisco Post Street, Sonoma, Calabasas and New York Columbus Circle stores. McRoskey and the boutique styled AirFlex brand are also both available now for purchase online at williams-sonoma.com.

“We are thrilled to partner with Williams Sonoma, the world’s largest digital-first, design-led and sustainable home retailer,” said Rion Morgenstern, chief executive officer of McRoskey Mattress Works. “Since we acquired the iconic McRoskey brand in late 2018, it has been our goal to secure placement with a well-respected national retailer like Williams Sonoma. They are one of America’s most trusted companies and their reputation for upscale, curated brands, along with their commitment to industry-leading sustainable business practices, aligns perfectly with McRoskey Mattress Works’ ethos. This is a game changer for the McRoskey and AirFlex brands.”

McRoskey is a mattress manufacturer with a rich, 120-year heritage of delivering deep, restorative sleep to its discerning customers. The company delivers American-made, premium-quality mattresses, all of which are built by a dedicated team of specially trained artisans in a 25,000-square-foot factory in Fresno, California. Known among local designers as the “secret gem of San Francisco,” McRoskey mattresses are best known for unparalleled comfort and resilience. 

The McRoskey Modern + Airflex collections

The McRoskey Modern collection includes four models – Sunset, Hayes Valley, Cole Valley, and Pacific Heights – featuring all-natural construction built on an ultra-conforming, proprietarily designed pocketed-coil system. The line is made with layers of breathable comfort materials, including fine-combed cashmere, alpaca fleece, horsehair, hand-teased wool, environmentally sustainable Supima cotton and natural Talalay latex. The mattresses are paired with a box-spring available in six, eight and 11-inch heights, with prices ranging from $6,500 to $18,000. 

Inspired by a heritage design originally developed by Edward McRoskey, founder of the McRoskey brand in 1925, the AirFlex is created around the concept of understated luxury. It offers optimal support, cooling benefits and a durability story that is achieved through a combination of unique coil configurations, breathable materials and a mirrored mattress construction. Targeted toward consumers who are looking for hand-crafted beds with natural materials, the three-model line of dual-sided mattresses include Borrego, Dunsmuir and Iverness, all available in gentle and firm. All three include GOTS certified organic wool and rayon. The collection is designed for triple compatibility to work with platform bed bases, box springs or adjustable bed bases. AirFlex is offered in queen, Eastern King, and California King sizes, with retail prices spanning from $2,499 to $3,999.

For more information, visit mcroskey.com

About McRoskey: McRoskey Mattress Works is the owner and exclusive global manufacturer of the McRoskey Mattress Brand. The family-owned company is located in Fresno, California and manufactures the McRoskey and AirFlex brands. McRoskey has been building luxury handcrafted mattresses since 1899.

July 7, 2022/Industry
Tags: McRoskey Mattress
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Sleep Retailer is published quarterly by Blue House Sales Group, LLC and is mailed to more than 16,800 mattress and home furnishings retailers nationwide.

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