McRoskey Mattress Company is opening a pop-up showroom in San Rafael this November. A concept first pioneered by premium fashion houses, pop-up retail is still relatively new to the mattress industry – especially for legacy brands such as McRoskey. Founded in San Francisco in 1899, the company recently revamped its online store to ensure a seamless online-brick & mortar experience.
“An increasing number of McRoskey’s Marin and North Bay customers are now choosing to shop online,” explained Robin McRoskey Azevedo, third generation owner and CEO. “As both a maker and seller of luxury mattresses, what differentiates McRoskey is our sales and service experience. A retail presence in San Rafael will allow North Bay customers to enjoy this service in person and to try mattresses before buying.”
The new store will open in San Rafael on Saturday, November 4th, and will operate through February. Opening weekend will feature a Breakfast in Bed celebration where customers can enjoy local pastries and beverages while trying the beds, all in the heart of San Rafael’s vibrant Fourth Street business district.
“For generations McRoskey has built intimate relationships with its customers,” said Kaytea Petro, marketing manager. “It is at the heart of what we do, so it’s important we foster those relationships through both modern and traditional means. Opening a pop-up store in San Rafael is the perfect way to complement our online presence and reach our customers where they are.”
McRoskey Mattress Company has been making and selling mattresses in San Francisco for over 118 years. The company controls every aspect of the process: from manufacturing locally to helping customers select the perfect comfort in their retail locations. This attention to service and craftsmanship has garnered the company generations of loyal customers from the Bay Area and beyond.
For more information, visit McRoskey.com
About McRoskey: Founded in San Francisco in 1899, McRoskey Mattress Company makes luxury beds. With a dedication to comfort and quality, every McRoskey mattress is crafted using time-tested materials and construction techniques passed down through five generations of family members. The company has four bed collections – Natural Tufted, Classic Tufted, Basic Tufted, and the new Platform Tufted – which are built to order and can be custom-sized. McRoskey Mattress Company also offers premium down pillows, luxurious blankets, duvets, linens, featherbeds, mattress toppers and mattress protectors.