Mattress Firm, one of America's largest mattress specialty retailers, recently announced that Sunni Goodman, its Senior Vice President of Communications & Customer Experience, received two awards at the 15th annual Stevie Awards for Women in Business. Goodman was awarded Gold for Communications/PR Campaign of the Year in the Crisis Communications category, as well as Bronze for the Media Relations category, at the awards ceremony in New York City on November 16.
Recognizing Goodman's excellence in leading successful public relations campaigns, the awards rewarded campaigns like the "Snoozetern" launch in particular, which included a multi-faceted PR and social media program, as well as crisis communications work for Hurricane Harvey relief efforts in 2017.
"I'm so honored to be among the company of other incredible women who were also recognized by the Stevie Awards this year and to take home both Gold and Bronze awards for Mattress Firm," said Goodman. "This was definitely a team effort and an example of the amazing work, commitment and support I have from my incredible colleagues."
Hailed as a premier business awards event globally, the Stevie Awards for Women in Business honor women executives, entrepreneurs, employees, and the companies they run--worldwide.
Nicknamed the Stevies for the Greek word for "crowned," the awards were presented to winners during a dinner event attended by more than 550 people at the Sheraton New York Times Square Hotel in New York City. The event was broadcast via Livestream.
More than 1,500 entries were submitted this year for consideration in more than 90 categories, including Executive of the Year, Entrepreneur of the Year, Company of the Year, Startup of the Year, Women Helping Women, and Women Run Workplace of the Year. Mattress Firm won in the Communications/PR Campaign of the Year category for Crisis Communication and Media Relations.
Gold, Silver and Bronze Stevie Award winners were determined by the average scores of more than 200 business professionals around the world, working on six juries.
About Mattress Firm: Founded in 1986, Mattress Firm strives to help customers find the beds they want at the price that fits their budget. Today, Mattress Firm has grown to be America's largest specialty mattress retailer, with neighborhood stores in 49 states across the country and a passion for helping people find the right bed. Mattress Firm helps customers' budget stretch further with a broad selection of mattresses and bedding accessories from leading manufacturers and brand names, including Serta, Simmons, tulo, Sleepy's, Chattam & Wells and Purple. In 2016, Mattress Firm was acquired by Steinhoff International Holdings, N.V. Committed to serving its communities, the Mattress Firm Foster Kids initiative, a program of the Ticket to Dream Foundation, hosts six collection drives a year in communities nationwide to ensure that foster children have the resources needed to succeed.