Mantua has named leading industry veteran Charles Bastien its new vice president of commercial sales. In this position, Bastien will oversee all commercial sales operations for the company’s North America division, including the hospitality, government and heath care sectors.
With nearly 20 years experience in top level executive roles, Bastien has experience in sales leadership, retailer relations, strategic marketing and management. Most recently, Bastien was director of hospitality sales at Simmons Bedding Company where he developed major new accounts and improved margins within the company’s western zone. Prior to that, Bastien was senior director of international accounts at Philips.
“Charles has a great track record of working with his clients to develop new and exciting products and programs, and we know our partners will benefit greatly from his expertise. We are confident his tremendous amount of experience and talent will help us push our aggressive growth strategy even further,” said Mantua President David Jaffe. “Along with his passion for global distribution, new business and distributor development, sales organization leadership and marketing, he brings great insights to our senior management team.”
For more information, visit www.bedframes.com.
About Mantua: Mantua is one of the largest family-owned manufacturers and distributors of innovative steel bed frames and the Rize line of adjustable bed bases in the U.S. The company’s corporate headquarters and main manufacturing centers are located in Walton Hills, OH, with additional manufacturing facilities in Texas and Florida and warehouses in Arizona, California, North Carolina, Massachusetts and Minnesota. Mantua remains one of the only domestic manufacturers of bed frames and continues to be a cutting-edge leader in the sleep products industry.