Malouf recently released an e-commerce website guide that walks businesses through key steps to creating, managing and marketing a retail site. Produced by Malouf’s team of in-house experts, this guide is the third installment of an e-book series designed to help its retail partners navigate the world of online sales.
“At Malouf, we develop award-winning marketing assets to help our partners succeed,” said Malouf National Sales Manager Eric Holmstead. “With this new comprehensive guide, our customers can learn how to capitalize on e-commerce sales amid a changing retail environment.”
The e-commerce guide educates businesses on how to plan, design, and optimize a website to increase online sales, add Malouf products quickly and easily to a custom or templated website, and optimize a website through email marketing, social media marketing, and online reviews.
Malouf Marketing Director Scott Carr shared, “We offer a wide range of in-house expertise—from web design to software development to content management—and we’re utilizing that knowledge to provide additional support for our partners during these trying times.”
Malouf has created similar e-books on social media as well as online review management. Each guide shows businesses how to use these tools to boost sales and revenue, increase brand awareness and engagement, and build trust and loyalty with customers. Malouf will release an email marketing e-book later next month.
About Malouf: A leader in the furniture and bedding industry, Malouf™ offers a wide range of innovative products including mattresses, adjustable bed bases, furniture, pillows, sheets, mattress protectors, bed frames and mattress toppers. Malouf™ products are available in over 15,000 retail partner locations in the U.S. and its growing international team now serves over 25 countries. Known for its commitment to quality, pricing and service, Malouf™ continues to expand its vertical integration and technology capabilities to better serve its customers with more than 350 global patents and trademarks. Malouf™, a Certified B Corporation®, was founded in 2003 by Sam and Kacie Malouf and is headquartered in Logan, Utah.