Malouf Releases Annual Impact Report

Malouf Home recently released its annual impact report to highlight the initiatives of the Malouf Foundation, the company’s charitable arm dedicated to confronting child sexual exploitation through education, healing and justice.

“We’re blown away by what we were able to accomplish with the help of our community and retail partners. Last year brought certain challenges, but thanks to generous contributions from the public, we were able to amplify our efforts in the fight against child sexual exploitation,” said Jake Neeley, executive director of the Malouf Foundation. “Looking ahead, we hope to see even more people get behind this cause. We all have an important part to play in raising awareness and supporting survivors.

Impact report highlights below:      

Provide Education

In collaboration with industry experts, the Malouf Foundation launched OnWatch, a national education platform led by survivors of sex trafficking. To date, more than 15,000 people nationwide have been trained to spot, report and prevent sex trafficking. Additionally, multiple survivors have been identified.

Promote Healing

 At last year’s Art for CAPSA benefit dinner, the Malouf Foundation helped raised over $44,000 to support domestic abuse survivors with free clinical therapy programs. Through these donated funds, Citizens Against Physical and Sexual Abuse (CAPSA) has been able to fund two new therapists who have served over 95 survivors so far.

Pursue Justice

 The Malouf Foundation works regularly with the Cache County Children’s Justice Center (CJC) as they support children and families who have experienced physical or sexual abuse. Last year, the Malouf Foundation helped locate a new facility for the CJC and is now helping renovate the building to create a space that facilitates the needs of survivors, advocacy workers and law enforcement.

Product Donations

Partnering with the Malouf Foundation, Malouf donates mattresses and bedding to hundreds of causes every year. Their main goal is to bring comfort to survivors of abuse and other individuals in need. In 2020, Malouf donated nearly $500,000 in products. One trafficking survivor shared, “I’m sleeping much better now. The other bed was really hurting my back, but I’ve slept really well since having this one.”

Human Trafficking Policy & Education Summit

As part of its mission to provide education, promote healing, and ensure justice for survivors, the Malouf Foundation hosted its inaugural Human Trafficking Policy and Education Summit. On April 17, the Malouf Foundation welcomed political leaders, industry experts, as well as trafficking and abuse survivors to share how they are working to make a difference against human trafficking. To watch the full event, visit malouffoundation.org/summitlivestream.

Kacie Malouf, co-founder and board chair of the Malouf Foundation, said, “The Summit is a great example of what we want to accomplish at the Foundation—to empower survivors and bring together as many individuals as possible for this cause.” She added, “At the event, attendees were eager to learn about the issue and find solutions, and two attendees came forward as survivors of abuse. We hope this Summit and future events will lead to effective policy and legislation to support survivors and put an end to this injustice.”

Visit maloufhome.com and malouffoundation.org

About Malouf Home

A leader in the furniture and bedding industry, Malouf Home™ offers a wide range of innovative products including mattresses, adjustable bed bases, furniture, pillows, sheets, mattress protectors, bed frames and mattress toppers. Malouf™ products are available in over 15,000 retail partner locations in the U.S., and its growing international team now serves over 56 countries. Known for its commitment to quality, pricing and service, Malouf™ continues to expand its vertical integration and technology capabilities to better serve its customers with more than 335 global patents and trademarks. Malouf™, a Certified B Corporation®, was founded in 2003 by Sam and Kacie Malouf and is headquartered in Logan, Utah.

About the Malouf Foundation  

Formalized in 2016 and operating out of Logan, Utah, the Malouf Foundation is a registered 501(c)3 nonprofit organization dedicated to confronting child sexual exploitation, specifically sex trafficking and online abuse. The Foundation fulfills its mission by providing education through OnWatch™, promoting healing through Rooms Restored™ and the Utah Trafficking Aftercare Center, and ensuring justice for survivors through children’s advocacy centers. With the support of Malouf™ and its charity network, the Malouf Foundation gives 100 percent of its resources to the people it serves.