Malouf Home recently restructured its marketing team. Ashlee Willes, former social media manager for the company, has been named as the new brand manager for Malouf. She will work directly with Scott Carr, marketing director, to provide elevated support to its retail partners.
Willes has worked for Malouf for three years and previously focused on digital marketing, including social media, for the home furnishings company. She also has experience in retail, tech sales and consumer insights, and formerly managed an apparel and consumer furniture brand.
Now, Willes leads the brand strategy for Malouf and oversees the marketing team, including email, content and digital specialists. As one of her main responsibilities, Willes collaborates with the company’s creative departments to create award-winning marketing materials (e-books, videos, signage, etc.) for its retail partners.
“Ashlee is a great asset to our team and brings years of experience in the sales and furniture industry,” Carr said. “Her leadership and organization will allow us to continue offering high-level support to all our partners. Ashlee will also play a key role in expanding the Malouf brand.”
Willes added, “I’m excited to be in this new position and thrilled about the growth of the company and where we’re headed next. At Malouf, we value every partnership, and I can’t wait to work more closely with customers and help them with their goals.”
About Malouf Home
Malouf Home™ leads the furniture and bedding industry with a wide selection of innovative products, including furniture, mattresses, adjustable bed bases, pillows, sheets, mattress protectors, bed frames and mattress toppers. Together with sister brands Salt Flat™ and Weekender™, Malouf™ commits to quality, pricing, and service through a comprehensive product catalog that satisfies a variety of customers. Malouf™ products are available in over 15,000 retail partner locations in the U.S., and its international team now serves over 56 countries. Malouf™, a Certified B Corporation®, was founded in 2003 by Sam and Kacie Malouf and is headquartered in Logan, Utah.