Malouf Foundation Organizes January OnWatch Challenge

For National Slavery and Human Trafficking Prevention Month, the Malouf Foundation has created a unique challenge to get more businesses involved with the OnWatch training. OnWatch is designed to educate the industry and members of the public on the signs of human trafficking—and how to respond when they see something.

“Once people realize the severity of human trafficking, they want to get involved, and we always encourage them to start with the OnWatch training,” said Jake Neeley, director of philanthropy for Malouf. “The more people who know the signs, the bigger difference we can make as an organization and as a society.”

As part of the OnWatch challenge, businesses are encouraged to have 90 percent of their employees trained by Friday, January 31. Once that goal is reached, the participating business becomes a certified OnWatch Advocate, and they receive a custom badge to display on their website, on social media, or in an email signature. In addition, Malouf, the parent company of Malouf Foundation, will donate $5 for every person who completes the training. All donations will further the Foundation’s mission to end child sex trafficking and exploitation.

“My team has experienced the unpredicted benefits of the OnWatch training,” said Barry Whitehead, COO at Bailey’s Holding Company and an OnWatch™ advocate. “It has softened our hearts, strengthened our culture, and created a more engaged team.  We stand for something bigger than any one of us could individually.”

The Malouf Foundation unveiled the OnWatch training in July 2018 at the biannual Forging Freedom event in Las Vegas. Since its successful launch, hundreds of people have completed the training, and the Foundation has raised tens of thousands of dollars to fight child sex trafficking and exploitation. Click here to register for the OnWatch challenge as a facilitator, or visit for more information about the OnWatch training.


About the Malouf Foundation: Founded in 2016 and based out of Logan, Utah, Malouf Foundation is a registered nonprofit 501(c)3 organization dedicated to bringing comfort to community members by helping them fulfill basic needs during difficult times. The Foundation works closely with local charities to provide comfort and care for abuse victims as well as support children and families in need. The Foundation’s banner cause is to fight child sexual exploitation and trafficking. Through key partners and its parent company, Malouf™, the Foundation gives 100 percent of its resources to the people it serves.