The Malouf Foundation has added two new members to the team. Justin Petty will act as director of digital strategy, and Luke Madsen will join as a program manager.
Kacie Malouf, Malouf Foundation chair, said, “In 2021, we want to work harder than ever to fight back against child sexual exploitation, specifically online abuse and sex trafficking. We’ve added two incredible resources to our team in Justin and Luke, and we’re excited to see the additional growth and ideas they bring to the table.”
Madsen has been working at Malouf since October 2018 as a sales account manager. During that time, he also volunteered as a charity manager to help support local organizations that the company partners with. He joined the Malouf Foundation as a program manager to help execute and streamline different initiatives for OnWatch, the training designed to educate users on how to spot and report domestic trafficking; Rooms Restored, which focuses on healing by redecorating the rooms of children who have been abused in that space; and upcoming projects and partnerships.
Before his time at Malouf, Madsen served in the United States Army and attended the Utah State University Huntsman School of Business. He said he is excited to join the Foundation and be a part of the positive impact it has on other groups and individuals.
Petty came to the Malouf Foundation after four and a half years at Stanford University,
where he managed part of the institution’s social media and communications portfolio and developed relationships within Silicon Valley. In his newly created role, Petty will oversee digital strategy to bring visibility to the Foundation’s work across all programs. He has a Bachelor of Arts degree in Communication from UC San Diego and has provided thought leadership for numerous brands and public figures.
Executive Director Jake Neeley noted that Petty will be a huge tool in the fight for awareness for many of the Foundation’s causes. “Justin is an expert at making sure our messages are in front of the right eyes. Digital strategy is essential to make sure that the tools and resources we’re creating are seen and utilized. We’re lucky that Justin connected with our cause and wanted to join our team—his experience is invaluable,” Neeley said.
Petty and Madsen will join the growing team, led by Sam Malouf and Kacie Malouf, alongside Jake Neeley and Director of Operations Aniko Mahan.
About Malouf Foundation: Formalized in 2016 and operating out of Logan, Utah, the Malouf Foundation is a registered 501(c)3 nonprofit organization dedicated to confronting child sexual exploitation, specifically sex trafficking and online abuse. The Foundation fulfills its mission by providing education through OnWatch™, promoting healing through Rooms Restored™ and the Utah Trafficking Aftercare Center, and ensuring justice for survivors through children’s advocacy centers. With the support of Malouf™ and its charity network, the Malouf Foundation gives 100 percent of its resources to the people it serves.