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Industry

Malouf Adds Director Of Intellectual Property To Legal Team

Malouf expanded its in-house legal team with the recent hire of Michelle Laverty, former lead IP analyst for a Fortune 500 company. With more than 20 years of experience in intellectual property law, Laverty will collaborate with the Malouf product development and marketing teams to bolster the company’s comprehensive portfolio of copyrights, patents and trademarks.

“As the director of intellectual property, Michelle will play an essential role in building our brand strategy,” said Malouf CEO Sam Malouf. “Through her focused and strategic initiatives, we can continue to offer the latest in sleep solutions and bedding technology.”

Before assuming her new position at Malouf, Laverty lead the strategic analysis of the intellectual property portfolio for Emerson Climate Technologies, a Fortune 500 company based out of Sidney, Ohio. Prior to that role, she worked for Edison Welding Institute Inc., where she managed the company’s intellectual property generation, protection and commercialization strategies.

Laverty earned her bachelor’s degree in business administration from Ohio University and is currently a member of the Intellectual Property Owners Association, Licensing Executive Society, Association of University Technology Members and Columbus Intellectual Property Association.

“Malouf is more than a bedding company—it’s a technology company,” Laverty said. “They

Michelle Laverty

have a strong intellectual property presence, and I hope to bring my two decades of experience to enhance that presence and give our customers the best possible experience.”

Visit maloufsleep.com

About Malouf: A leader in the furniture and bedding industry, Malouf offers a wide range of innovative products including mattresses, adjustable bed bases, furniture, pillows, sheets, mattress protectors, bed frames, and mattress toppers. Malouf products are available in over 15,000 retail partner locations in the U.S. and its growing international team now serves over 25 countries. Known for its commitment to quality, pricing, and service, Malouf continues to expand its vertical integration capabilities to better serve its customers with more than 400 global patents and trademarks. Malouf, a Certified B Corporation®, was founded in 2003 by Sam and Kacie Malouf and is headquartered in Logan, Utah.

December 5, 2019/Industry
Tags: Malouf
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Sleep Retailer is published quarterly by Blue House Sales Group, LLC and is mailed to more than 16,800 mattress and home furnishings retailers nationwide.

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