Leggett & Platt announced the findings of a new mattress study evaluating the performance of memory foam vs. Ultimate Hybrid showed consumer preference for the Ultimate Hybrid mattress for both sleep and intimacy. The research also uncovered consumer issues regarding intimacy on memory foam mattresses.
The research, titled SexySleep, reveals problems that memory foam mattress owners face during intimacy. The reports found survey participants to be very open and honest when talking about intimacy, indicating many memory foam mattress owners intimate less frequently. They might also resort to other household locations away from their mattress. When rating the mattresses, 81% considered the Ultimate Hybrid mattress as “very” and “most” responsive/comfortable for sleep, and 73% described it as “very” and “most” responsive/comfortable for sex.
Perhaps most interesting, Leggett & Platt’s research also showed that 85% of consumers did not consider intimacy during their most recent mattress purchase, instead focusing on sleeping comfort and support.
“We believe there is a lack of consumer awareness about the mattress physics necessary for comfort, support and the energy giveback needed for both intimate experiences and total restful sleep,” said Mark Quinn, Segment VP Marketing, Leggett & Platt. “As an industry, we sell a product that plays a large role in intimacy, yet performance for intimacy isn’t a topic most retailers are comfortable discussing with their customers.”
The Ultimate Hybrid mattresses used for the study were made with Leggett & Platt’s Comfort Core™ fabric-encased innerspring technology paired with elements of foam, gel or latex. Brand components and construction details were not available for the memory foam mattresses used in this study though both mattress retailed for $1500 in queen and were selected by Mike Magnuson, an independent mattress guru and owner of Goodbed.com.
The SexySleep research was commissioned by Leggett & Platt and conducted in Las Vegas by independent research group POCO Labs (random sample, n=255 U.S. men and woman 21+). Consumers were asked to evaluate the performance of the two unidentified mattresses after sitting, bouncing, laying, crawling, rolling and even jumping on them. A qualitative component of the research included more than 130 brief discussions upon completion of the quantitative survey in addition to more than 50 in-depth interviews with owners of – or those who had experienced intimacy on – memory foam mattresses.
For more information, and an overview of the SexySleep survey, please attend the Furniture/Today Bedding Conference May 8 in Chandler, Arizona. For more information about Leggett & Platt, visit Leggett.com.
About Leggett & Platt: Leggett & Platt, a diversified U.S. manufacturer (and S&P 500 member) that conceives, designs and produces a broad variety of engineered components and products available around the globe in top home, office, automotive, and other market sector brands. The Leggett & Platt IDEA Center is one of the world’s largest bedding component research and development facilities and is at the forefront of the latest innovations and advancements in comfort and support for the human form.