Recognizing consumer decisions are influenced by aesthetic design, two of the largest brands in the sleep products industry, Therapedic International and Restonic, turned to Wright Global Graphics (WGG) for innovative marketing services and branding support. In order to captivate consumer interest, the companies collaborated with WGG to create branding solutions using WGG’s unique DomeTEC product.
Wright Global Graphics worked closely with both bedding manufacturers to translate each company’s vision and brand story into unique labels that appeal, engage and interact with consumers. The highly-versatile DomeTEC captures and translates brand messaging using three-dimensional embossing and reflective methods.
“For over 50 years, we have brought our customers the most innovative branding solutions,” said Senior Vice President of Business Development & Chairman of the Board Don Wright. “The visual impact of products incorporating DomeTEC are stronger than traditional embroidery and standard printing techniques.”
DomeTEC is easily applied to nearly any surface and features an unlimited color palette, ensuring the products will stand out on crowded showroom floors. The company’s new product allowed Therapedic to incorporate a unique antique-plaque island-inspired lifestyle aesthetic to its Tommy Bahama Mattress Collection. Similarly, Restonic used DomeTEC to add a clean, contemporary-chic effect to its mattresses.
“DomeTEC draws the consumer’s attention to a product the moment they walk through the door with its multi-dimensional qualities and ability to capture and reflect light in the showroom,” Wright continued. “From displays to top-of-bed to border branding, DomeTEC creates a more dramatic visual impact than traditional branding with the advantage of cost efficiency.”
For more information, visit wrightglobalgraphics.com.
About Wright Global Graphics: Bill and Tom Wright founded Wright of Thomasville, now known as Wright Global Graphics, in 1961 on the idea that printing was a creative medium and the belief that “a promise made is a promise kept.” The Wright brothers focused their attention on providing exceptional printing for the home furnishing, carpet and rug industries. The Wright family continues that tradition today to include solutions for the Action Sports and Beverage Industry by providing one-stop, turnkey, creative solutions for their clients’ graphic needs. Today, the company is run by Bill’s sons Greg, Don and Ron. With 192 employees and four domestic facilities, as well as a Wright Global Graphics plant in China, the company delivers on its promise of exceptional value, and accurate delivery, regardless of the product’s final destination.