Latex International Realigns Components Sales Strategy

Latex International has realigned its component sales strategy and given more responsibility to executives and industry veterans Mike Tilki and Jeff Gober. Tilki will have primary responsibility for sales in the eastern part of the United States and Gober will focus on the western region. Both will report directly to President and CEO Dave Fisher.

As a part of the realignment, Jim Siragusa who was vice president of sales, will leave the company after a short transition period.

Tilki joined Latex International in 1999 as a product marketing manager. As the company’s bedding business grew, Tilki transitioned to the sales force, tasked with managing multiple East Coast mattress component accounts and developing comprehensive sales trainings programs. He currently is vice president of domestic and international component sales, North America.

Gober first joined Latex International in 2001, rising through the ranks to become director of sales for the company’s western division. He is credited with increasing division sales by 182 percent from 2002 to 2008, and successfully managing the company’s Evercloud initiative, which resulted in selling out the capacity of the brand’s quilted latex capacity. Gober returned to Latex International in May as director of component sales western division.

“When Jeff rejoined our team earlier this year, it was clear that with him and Mike, we had two very experienced industry veterans who were providing our customers with high level strategy and implementation skills. This realignment is really a reflection of the strength and growth of our business as a result of these two highly effective executives,” said Fisher.

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About Latex International: Founded in 1975, Latex International is the world’s largest manufacturer of latex mattresses and pillows, sold under many leading brand names through strategic business partners. Talalay Latex sleep products offer unsurpassed durability and levels of weightless comfort. More than 200 employees produce mattress cores, toppers and pillow buns utilizing both the Talalay and Dunlop manufacturing processes. Latex International manufactures latex in Shelton, CT and manages over 10 distribution and fabrication centers throughout the world.