Las Vegas Market Guide : How To Connect With Bedding Brands In-Person AND Virtually
The Summer Las Vegas Market is right around the corner—and regardless of whether or not you will be attending the event in person, there are plenty of opportunities for you to connect with bedding brands both in-person and virtually.
To help streamline your market planning, we’ve collected the most up-to-date information from across the bedding industry. Which showrooms will be open? What should you know to prepare for your in-person meeting? Which companies are offering virtual meeting alternatives?
Remember: many companies are still finalizing their market plans. We will continue to update this resource guide with new information as it becomes available. Be sure to check back for the latest details!
Which bedding brands will be at the Las Vegas Market?
- Aireloom
- BEDGEAR
- Boyd Sleep
- Corsicana
- Diamond Mattress
- Intellibed
- LogicData
- Malouf
- Magniflex
- MLily USA
- Shifman
Which bedding brands will NOT be at the Las Vegas Market?
- Blu Sleep
- Brooklyn Bedding
- Classic Brands
- Eclipse
- Englander
- King Koil
- Kingsdown
- The Pillow Bar
- PureCare
- Restonic
- Reverie
- Serta Simmons Bedding
- SHEEX
- Soft-Tex
- Southerland
- Spring Air
- Symbol
- Tempur Sealy
- Therapedic
- Wright Global Graphics
If you ARE NOT attending the Las Vegas Market:
Don’t worry, there are still plenty of ways to connect with manufacturers this summer! In addition to its usual slate of product introductions, the bedding industry has also been hard at work developing new innovative solutions for staying in touch safely and remotely.
Whether through one-on-one video call meetings or comprehensive virtual showroom tours, these brands have made it easy for retailers to explore their new products, programs and assets—no matter what!
In lieu of in-person meetings, Blu Sleep will be offering virtual appointments instead. Retailers should contact their sales rep to schedule an appointment.
While BEDGEAR will be at the Las Vegas Market for in-person meetings, the company will also give retailers the option of Zoom or FaceTime meetings for those not be attending.
Corsicana is launching an interactive virtual tour of its Las Vegas Market showroom on August 30th. This online resource will be available 24/7, giving retailers access to the company’s complete portfolio whenever works best for them.
In addition to in-person meetings, Malouf is also offering a 3D virtual tour of its Las Vegas showroom. This digital tool will allow visitors to explore all of Malouf’s products on display in the space, giving them the chance to learn more about the company’s product categories, best-selling products and new releases. Retailers will also be able to schedule a one-on-one virtual meeting with company reps or by contacting sales@maloufsleep.com.
Kingsdown is bringing market to you. The company unveiled its online showroom with a virtual kick-off event yesterday. The virtual showroom offers an in-depth look at all of Kingsdown’s products, collections and marketing assets—along with access to the company’s series of training videos. Retailers can set up a virtual appointment with their sales rep for a one-on-one “walk-through” of the online showroom, or email the company directly at info@kingsdown.com.
While The Pillow Bar will not be attending market, the company is offering retailers the option of live tours via FaceTime. And, as always, retailers can also browse the Pillow Bar’s full product line on the company website.
The Restonic showroom will not be open this market. If retailers are interested in connecting with the company, they can get in touch with Julia Rosien at julia@restonic.com
Always one step ahead, Reverie launched its own digital experience platform way back in 2017. The Reverie Partner Network provides retailers with exclusive access to product introductions, comprehensive content on Reverie’s products, training resources and the latest in sleep science. This helpful tool has become all the more essential this year, as it allows the company to connect with retailers safely and and remotely. Reverie is also planning a more intimate event in early 2021, which will feature interactive product demos, a first-hand look at the company’s latest innovations, insights into the customer experience and expertise on the science of sleep.
Serta Simmons Bedding is making a big splash with its market alternative. The company will be hosting a three-day virtual trade show of its own at the end of September. The event, which is called “2020: Leading The Way,” will be hosted by celebrity chef G. Garvin. This all-digital event will offer retailers insights on mattress category business solutions, interactive product experiences and opportunities to win exciting prizes. Retailers will also gain access to SSB’s detailed product launch content library, which includes: showroom walk throughs to introduce new products, 360 product lineup virtual tours with model-level specifics and feature, benefit and demonstration reviews. The virtual trade show will take place from September 23-25. Retailers can register here: https://cvent.me/eb570P.
The SHEEX team will not be attending the Las Vegas Market in person, but will instead utilize the Market’s virtual tools to stay connected with retailers, including showroom tours and video conference meetings.
Soft-Tex is unveiling a comprehensive virtual market experience, including video demonstrations of new products along with scheduled Zoom meetings and line reviews with the company’s executive team. To schedule a virtual meeting, visit soft-tex.com/market-appt or contact John Timmerman at jtimmerman@soft-tex.com.
Southerland recently introduced a new program called “Southerland Connects” that will give retailers a number of different options for how to safely connect with its team. These options include mailed samples, private showroom tours, factory meetings and more.
Tempur Sealy will not be at the Las Vegas Market and will instead host retailer meetings at its headquarters in Lexington, KY and at Sealy and Tempur-Pedic plants around the country.
Therapedic is launching its first virtual showroom tour, providing retailers access to videos of the four new mattress collections. Filmed inside the Las Vegas showroom, each video is a narrated walkthrough the new mattress from the inside out, top to bottom—complete with thorough descriptions of key components, features and benefits. The videos will be distributed through Therapedic’s network of factories, dealer-direct marketing emails and social media. Retailers can also get access to the videos by contacting their sales rep or the company directly.
If you ARE attending the Las Vegas Market in person:
First, make sure to review all the precautions that the World Market Center will be taking to ensure everyone’s safety. In addition to these event-wide protocols, many companies will also be approaching their in-person meetings a little differently this year.
The Aireloom showroom will be open, but staff will be limited. Existing customers can schedule appointments through their sales representatives, while new customers can reach out to the company at info@eskluft.com for information.
The BEDGEAR showroom will be open, but staff will be limited and meetings will be appointment-only.
The Corsicana showroom will be open, but staff will be limited and meetings will be appointment-only.
The Diamond Mattress showroom will be open, but staff will be limited.
Though its team will not be attending market, Eclipse is prepared to offer showroom tours coupled with FaceTime or video calls. The company has coordinated with the World Market Center to allow guided access to the showroom for retailers that want to shop the line. Retailers will need to make an appointment to schedule a tour, which they can do by emailing Matt Connolly at mbcthebedman@aol.com.
The Magniflex showroom will be open with limited staff and meetings will be appointment-only. The company is also only allowing one small group (of two people) in the showroom at the time, in order to maintain proper social distancing. Masks must be worn at all times in the showroom and the company will also have disposable mattress protector sheets to use.
The Malouf showroom will be open but meetings will be appointment-only. Retailers can contact Malouf at sales@maloufsleep.com to set up an appointment.
The MLILY showroom will be open, but staff will be limited and meetings will be appointment-only.
The Shifman showroom will be open. Appointments will not be required, but retailers can make them if they’d like by contacting ruth.smith@shifman.com
Learn more about these companies and their latest product introductions here.
