Kingsdown’s Educational Videos Developed to Help RSAs to Increase Sales

Kingsdown Inc., recently introduced a series of brief educational videos as part of its stand-out digital point-of-purchase (POP) displays for retail partners. The videos were developed to assist RSAs while improving the consumer’s shopping experience. Kingsdown videos have three goals: first to train retail sales associates, second to educate consumers, and third to increase brand awareness and visibility on retail floors.

The first series of three videos titled “Cool Wave,” “Arctic Wave,” and “Chilly Wave,” explain in easy to understand terms, the benefits of varying gel technologies being used in Kingsdown bedding products. The digital displays feature Dr. Robert Oexman, Director of the Sleep to Live Institute, in essence bringing an industry expert directly into retail locations.

“Consumers are very curious about the latest sleep technologies, particularly gel. By using these innovative POP displays, shoppers have access to a sleep expert right in the store who clearly explains the cooling and pressure relieving benefits of gel, which provides for a better night’s sleep,” said Kingsdown President, Frank Hood. “We know that shopping for a mattress can be an overwhelming process. That’s why we are continually striving to make it easier by committing to training RSA’s and educating consumers.”

The videos are paired directly with bedMATCH™ diagnostic technology, which is designed to help consumers determine the best mattress and pillow options for their body type. The culmination of 15 years of research and the development of over six million profiles, the bedMATCH system uses 18 statistical measurements and more than 1,000 calculations to help consumers to select their best bed. This innovative retail tool is changing the way people shop for and select their mattress.

While the videos are designed to work directly with bedMATCH technology, all Kingsdown retail partners are given the opportunity to use the videos to bring a more dynamic curb appeal to their floors while enhancing the shopper’s experience.

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About Kingsdown, Inc.: Kingsdown, Inc. founded in 1904 and headquartered in Mebane, North Carolina, is a manufacturer of premium mattress systems serving leading retailers across the United States and in more than 20 countries. Each product is manufactured using handcrafted techniques combined with state‐of‐the‐art research, materials and equipment. Research and development, training and distribution facilities, as well as two manufacturing facilities, are also headquartered in Mebane.