Kingsdown Strikes Private Label Partnership With Mattress Land

Leading West Coast sleep retailer Mattress Land has tapped Kingsdown to manufacture its 14-model private label SleepFit brand of premium mattresses designed with the latest technology and materials. The Kingsdown-manufactured product line will be featured in Mattress Land’s 22 stores in California, Idaho, Nevada and Washington.

The Kingsdown brand has been a staple on Mattress Land’s floor since 2009, and the new partnership solidifies the companies’ relationship. The line previously had been manufactured by other manufacturers.

“We are extremely excited about where the Kingsdown-built SleepFit will take us,” said James Smith, founder and CEO of Mattress Land. “SleepFit has become part of our DNA at Mattress Land, and every consumer who comes in the store to buy a mattress goes through the process of being fitted. Teaming up with Kingsdown and its focus on technology to help consumers find the right mattress makes perfect sense.”

The SleepFit beds will retail between $399 and $3,000. The collection features a selection of mattresses designed with pocketed-coil construction, upgraded knit covers and Serene foam. Each bed is designed to work with Mattress Land’s BedFit diagnostic system.

“The Mattress Land team understands the importance of marrying consumers with a mattress that will deliver proper support and a good night’s sleep,” said Kevin Damewood, executive vice president of sales and marketing. “We’re proud to have been selected to develop products for their proprietary SleepFit line.”

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About Kingsdown: Kingsdown, Inc., founded in 1904 and headquartered in Mebane, N.C., is a manufacturer of premium mattress systems serving leading retailers across the United States and more than 20 countries. Each product is manufactured using handcrafted techniques combined with state-of-the-art research, materials and equipment. Research and development, training and distribution facilities, as well as two manufacturing facilities, are also headquartered in Mebane. International offices are in Tokyo, and Melbourne, Australia. Additional manufacturing and distribution centers are in Waco, Texas; Winchester, Va.; Lakeland, Fla.; Stockton, Calif.; Tuscany, Italy; Dubai, United Arab Emirates; Rio de Janeiro, Brazil; Sereban, Malaysia; Shenzhen, China; Melbourne, Brisbane and Perth, Australia.