Kingsdown Names National Sales Manager for Sleep Comfort International

Kingsdown Mike Brown HeadshotKingsdown Inc. has hired industry veteran Mike Brown to fill a newly created position of national sales manager for its Sleep Comfort International Division (SCI). With 27-years experience in the mattress industry, Brown has extensive industry contacts and will lead efforts to expand distribution of the SCI brand.

Launched in September of 2012, SCI is a new, high-quality option in the competitive, low cost mattress market. Brown will report directly to Kingsdown Executive Vice President of Sales and Marketing Kevin Damewood.

Brown spent nearly 20 years with American Bedding Company in Gainsville, GA, where he most recently served as sales manager, overseeing a team of 12 sales representatives that consistently broke company sales records.

“In selecting Mike for this position, we wanted to find an industry veteran whose strength was cultivating both the relationships and new business necessary to successfully launch the SCI brand,” said Damewood. “Mike is an expert in opening new accounts because he understands how to work with dealers to improve their competitiveness even in the most difficult of markets. As a sales manager, he is the complete package – he can merchandise, price, sales train and promote. Those traits make him the ideal person to grow our retail partnerships across America.”

SCI is a value collection offering a half-dozen mattress options ranging in price from $199 to $799 in queen. All SCI mattresses are manufactured by the skilled workers at Kingsdown factories, bringing the company’s elegant styling and construction to SCI, qualities not typically seen in current low cost mattress options.

“My goal is to introduce dealers to the SCI difference. They no longer have to sacrifice quality or service just because a product is competitively priced. The craftsmanship in all of our plants is exceptional and it’s that superior tailoring, components and level of comfort that really gives us an advantage over other players in the value category,” said Brown.

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About Kingsdown, Inc.: Kingsdown, Inc. founded in 1904 and headquartered in Mebane, North Carolina, USA is a manufacturer of premium mattress systems serving leading retailers across the United States and in more than 20 countries. Each product is manufactured using handcrafted techniques combined with state‐of‐the‐art research, materials and equipment. Research and development, training and distribution facilities, as well as two manufacturing facilities, are also headquartered in Mebane. International offices and additional manufacturing and distribution centers are located worldwide.