Kingsdown, Inc. has launched a new partnership with Malaysian bedding producer Far East Foam Industries to manufacture and market several of Kingsdown’s signature product lines in both Malaysia and Singapore, including the Tradition®, Select and Passions™ collections.
“We are excited for our partnership with Far East Foam, because we’re confident that this is the right licensee to represent Kingsdown. They’ve been a strong player in the sleep space for more than 40 years and truly understand the research, science and quality construction behind our products and how it sets us apart from the competition,” said Kingsdown President and CEO Frank Hood. “With the accelerated growth of the middle class in South East Asia, as well as the increasing importance being placed on health, wellness and quality sleep, we know it’s the right time to build a strong presence there.”
Since 1971, Far East Foam has been manufacturing quality sleep products sold both domestically and abroad. The company has four core brands, featuring both foam and spring mattress lines. With the new partnership, the company will be manufacturing Kingsdown product at its state-of-the-art facility in Malaysia starting in mid-2014. Until then, product will be manufactured by Kingsdown in the United States and exported.
As the program launches, product will be sold at two new stand-alone Kingsdown branded stores – one each in Malaysia and Singapore. The mattress collections will also be rolled out at Far East Foam’s 10 branded stores. The company will further promote the partnership at local and regional furniture expos.
The three core products to be marketed in both Malaysia and Singapore are Kingsdown’s Tradition, Select and Passions collections:
A high-end innerspring line offering the expert craftsmanship for which Kingsdown is known, Tradition achieves maximum, long-lasting comfort with individually wrapped coils, layers of premium quality organic cotton, wool, and silk as well as a tier of gel and the industry’s best visco foam. This line features conventional styling with side tufting for a bit of added flair.
Select is a luxury foam line with high-end, modern styling. This pairs the highest quality foam on the market with the industry’s newest innovative materials. Utilizing premium quality foam cores assures these luxury mattresses both flex and conform to each body’s unique needs.
A high-performance mattress at an affordable price-point, the Passions collection features a unique coil system for increased contoured support, as well as Kingsdown’s superior tailoring and designer styling to create a fashionable look. Certain models will provide the cooling benefits of gel-infused visco foam and fibers along with wrapped coils for contoured support.
For more information, visit www.kingsdown.com.
About Kingsdown: Kingsdown, Inc., founded in 1904 and headquartered in Mebane, North Carolina, is a manufacturer of premium mattress systems serving leading retailers across the United States and in more than 20 countries. Each product is manufactured using handcrafted techniques combined with state‐of‐the‐art research, materials and equipment. Research and development, training and distribution facilities, as well as two manufacturing facilities, are also headquartered in Mebane. International offices and additional manufacturing and distribution centers are located worldwide.
