Poised to take advantage of the momentum of its Asian expansion, mattress supplier Kingsdown, Inc. has opened three additional stores in China taking its total footprint in the country to 39 stores in 31 cities. The company will have 75 stores in 65 cities by the end of the year through its ongoing licensing agreement with Chinese bedding producer and retailer Roth Bedding Technology International Limited.
The two companies joined forces last year, and since then, the partnership has continued to flourish. The latest openings include two additional stores in Beijing, taking the city’s total to three, and a first location in Shanghai. The move solidifies the companies’ growth strategy to have 500 branded stores open throughout China by 2020.
Building on its partnership with Roth, Kingsdown is growing its branded store network to increase and strengthen its presence in China, taking advantage of the demand for an American brand with a history of luxurious style and handcraftsmanship. The Kingsdown branded stores sell the company’s popular collections along with products designed and developed specifically for the Chinese marketplace, a growing market for mattresses with an annual growth rate of more than 25 percent in the last five years.
“The reception to the Kingsdown brand in Asia has been incredible with the region’s consumers,” said Frank Hood, President and CEO of Kingsdown. “Our partnership with Roth has been incredible in allowing us to capture China’s luxury mattress consumer. The strategic plan we have in place will solidify Kingsdown as the leading luxury brand in this growing consumer market. We couldn’t be more pleased with the results in the last 12 months, and we look forward to continuing our expansion.”
“The future is bright for Kingsdown in China,” said Jie Du, Roth Bedding General Manager. “Kingsdown’s focus on styling, quality and industry leading sleep research are key characteristics for the discriminating consumer here in China who shows a strong penchant for American-made, high-end products.”
In addition to its growing presence in China, Kingsdown has branded retail showrooms in Vietnam.
For more information, please visit kingsdown.com.
About Kingsdown: Kingsdown, Inc., founded in 1904 and headquartered in Mebane, N.C., is a manufacturer of premium mattress systems serving leading retailers across the United States and more than 20 countries. Each product is manufactured using handcrafted techniques combined with state-of-the-art research, materials and equipment. Research and development, training and distribution facilities, as well as two manufacturing facilities, are also headquartered in Mebane. International offices are located in Tokyo, Japan and Melbourne, Australia. Additional manufacturing and distribution centers are located in Waco, Texas; Winchester, Va.; Lakeland, Fla.; Stockton, Calif.; Tuscany, Italy; Dubai, United Arab Emirates; Rio de Janeiro, Brazil; Sereban, Malaysia; Jakarta, Indonesia; Shenzhen, China; Melbourne, Brisbane and Perth, Australia.