Kingsdown Celebrates 100th Branded Store In China

Frank Hood, president and CEO of Kingsdown, left, presents Jai Du, general manager of Kingsdown China, with a crystal bowl to mark the store’s opening.

Kingsdown recently marked a significant milestone in its continued Asia expansion with the opening of its 100th store in Shijiazhuang, China. The store is part of Kingsdown’s ongoing licensing partnership with Asian-based bedding producer and retailer Roth Bedding Technology International Limited.

The new 2,260-square-foot store, located in the capital and largest city of North China’s Hebei Province, puts Kingsdown on track to have a minimum of 135 stores open in China by the end of this year and solidifies the company’s strategy to have 500 branded stores open throughout China by 2020. Currently, Kingsdown branded stores are in 58 cities.

Roth and Kingsdown joined forces in 2015. Since then, the partnership has increased the number of Kingsdown branded stores throughout China, capitalizing on the country’s appetite for the American brand’s luxurious style and hand-craftsmanship.

“Our business in China remains strong and continues to flourish, and we couldn’t be happier to hit this important milestone,” said Frank Hood, president and CEO of Kingsdown. “Our ongoing strategic partnership with Roth has been instrumental in the growth and success of the Kingsdown brand in China. The entire Roth team are experts in the market and their leadership and direction have been invaluable.”

In addition to its continued growth in China, Kingsdown recently opened a second store in Ho Chi Minh, Vietnam, which is part of the company’s ambitious growth strategy throughout Asia. The company’s expansion in Asia coincides with Kingsdown’s continued growth in the U.S.

Roth Bedding Technology International Limited is based in Hong Kong. The company is a leader in distribution platforms and retail, providing both their partners and Chinese consumers a full-service company that offers quality products.

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About Kingsdown: Kingsdown, Inc., founded in 1904 and headquartered in Mebane, N.C., is a manufacturer of premium mattress systems serving leading retailers across the United States and more than 20 countries. Each product is manufactured using handcrafted techniques combined with state-of-the-art research, materials and equipment. Research and development, training and distribution facilities, as well as two manufacturing facilities, are also headquartered in Mebane. International offices are in Tokyo, and Melbourne, Australia. Additional manufacturing and distribution centers are in Waco, Texas; Winchester, Va.; Lakeland, Fla.; Stockton, Calif.; Tuscany, Italy; Dubai, United Arab Emirates; Rio de Janeiro, Brazil; Sereban, Malaysia; Shenzhen, China; Melbourne, Brisbane and Perth, Australia.