King Koil Promotes Veteran Marketer To SVP Creative & Strategic Planning

Ken Swinarski, the longtime vice president of marketing at King Koil, has been promoted to the newly created position of senior vice president of creative and strategic planning. He will report to David Long, who was recently named King Koil’s first executive vice president of innovation and marketing.

In his new role, Swinarski will be responsible for leading and executing creative ideation to support King Koil and its retail partner marketing efforts.

Ken Swinarski

Swinarski joined the company 10 years ago and has been widely credited with leading its rebranding efforts that led to the unification of how the King Koil is presented globally. He also helped create and execute marketing strategies for the successful product launches of Extended Life, iMattress, SleepID, World Luxury and World Luxury Intimate.

Before joining King Koil, Swinarksi was senior graphic designer at Spring Air.

“Ken is a terrific brand champion who has had an important seat at the table for the past decade helping us reposition our company for future growth. This well-deserved promotion recognizes the many significant contributions he has made to our customers, employees and ownership,” said King Koil Chief Executive Officer David Binke.

“King Koil’s business model shift has brought new life and opportunity for our team and retail partners. Together, we are having fun creating and executing new marketing strategies that will drive this global brand to new heights in 2019 and beyond,” said Swinarski.


About King Koil: A leading global mattress manufacturer, King Koil supports more than 30 licensees in more than 90 countries where King Koil mattresses are manufactured and sold. Headquartered in the Chicago suburb of Willowbrook, Illinois, the company operates a 90,000-square-foot manufacturing facility in Avondale, Arizona. King Koil has a long, rich history that reaches back to 1898 when Samuel Bronstein founded United States Bedding in St. Paul, Minnesota. What started out as six employees in a small factory has continued to grow. During the 1930s, U.S. Bedding improved the bedspring and was looking for a new name for its product. From there, the King Koil name was born.