King Koil® is moving to a 10-year, non-prorated warranty effective April 1, 2014 on all of its premium mattress collections.
The warranty change will apply to King Koil’s full range of premium bedding products which include iMattress™, Laura Ashley® and Natural Response®, plus the company’s new World Luxury™, Sleep Couture™ and Z Tech™ lines slated for introduction next week at the Las Vegas Market.
The change also applies to any premium-grade beds offered in the company’s proprietary Flare™ design.
“We applaud last week’s announcement that Tempur Sealy is taking the initiative to standardize its full replacement warranties to 10 years on premium-grade products,” company president and COO Dave Roberts said.
“While past campaigns like “Replace in 8” obviously went even further toward reducing confusion and building trust with consumers, we welcome this development as a very important step in a far more realistic and sensible direction.”
“We expect retailers also will view this news positively,” Roberts added, “since many dealers have looked on industry warranties as not only complicating, but also impeding, mattress sales.”
According to the producer, King Koil products that will not be affected by the change include premium-level beds sold prior to April 1, adjustable foundations and the highly engineered Extended Life™ line, which the company promotes as the industry’s first “No Sag Mattress.” Extended Life beds will carry 20-year full warranties.
Non-premium King Koil products will move to five-year, non-prorated warranties. King Koil noted that depending on future developments or unforeseen circumstances, the company reserved the right to change its 10-year warranty policy as necessary.
For more information, visit www.kingkoil.com.
About King Koil: A global bedding producer, King Koil is a Top 10 U.S. manufacturer and maintains an international licensing group that serves 80 countries. The company’s mission is focused on innovating and marketing meaningful sleep solutions and bedding brands.