King Koil Launches Digital Marketing Program For Retailers

As consumers continue to research online before ever stepping foot in a retail store, King Koil has launched a digital marketing program to help retailers with their digital marketing strategies. The program aims to enhance dealer websites with strong SEO and SEM content to increase digital traffic and ultimately drive foot traffic to retail stores.

The company is building an internal team of King Koil digital marketing specialists to help retailers build a better web presence for their retail locations—and the King Koil brand—through rich data and analytics.

“The success of King Koil is dependent on the experience consumers have with our brand,” said Owen Shoemaker, president and COO of King Koil. “From doing research online to shopping at one of our retail partners’ brick and mortar locations, we want to make it easy for our dealers to tell the King Koil story consistently. Our team has developed a fantastic program that will help our partners build a great web presence that will ultimately drive consumer traffic to their stores, a win-win for all of us.”

The fee-based program, with entry-level participation beginning at $299 a month, features customizable options that can be tailored to meet the needs of individual retailers. Highlights include web design and navigation, e-commerce, data and analytics, digital advertising packages, social media and SEO- and SEM-rich content developed to increase visibility in search engines and drive consumers to our partner websites.

“We want to empower our retailers to leverage the internet to grow their businesses,” Shoemaker continued. “The mattress sales game has changed so much. With this program, we’ve set the table for retailers to develop dynamic websites and digital marketing strategies to better compete in this category and drive consumers into the store.”

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About King Koil: A top 10 mattress manufacturer, King Koil boasts more than 30 licensees in more than 90 countries where King Koil mattresses are sold. Headquartered in the Chicago suburb of Willowbrook, Ill., the company has a long, rich history that reaches back to 1898 when Samuel Bronstein founded United States Bedding in St. Paul, Minn. What started out as six employees in a small factory has continued to grow. During the 1930s, U.S. Bedding improved the bedspring and was looking for a new name for its product. From there, the King Koil name was born.